Page 11 Advertisements Column 3

Sun (Auckland), Volume II, Issue 585, 11 February 1929, Page 11

SOME FACTS ABOUT THE NEW FORD y \kja. "i 'O f mg. wt ‘Production and Demand for New Ford Exceeds All Previous ‘Records The manufacturing schedules of the Ford Motor Company of Canada, Limited, have been steadily built up until a new daily record for Canadian automobile production has been reached. Despite this peak output, orders for the new Ford keep uniformly ahead of the rising tide of manufacture. It is therefore necessary to continue a high rate of production. To this end a steaidy flow of material from more than 385 Canadian sources streams into the Ford plants. And here, with more than 10,000 men on the pay-rolls (almost double the previous employment record) these materials are converted into New Ford cars. Ford Quality of Manufacture Has Been Strictly Maintained In the effort to build enough New Ford cars to meet requirements, no deviation from the high standard of Ford precision has been permitted. This standard, unbelievably strict, was set before the car was placed upon the market, and it has since been rigidly adhered to. In the New Ford Car 40 different steel alloys are used. Each is chosen for the specific use for which it is best adapted. In the transmission gears alone there are seven different kinds of alloys. Likewise, the forged steel spring perches, hardly bigger round than a man’s thumb, will withstand a strain of 15,000 pounds. This is 30 times greater than the strain put on them in ordinary use. The excellence of materials used is matched by the careful precision of its manufacture. For example, the eight valve guides in every engine may deviate from perfection only by l-30th of the thickness of the average human hair. The simplicity and soundness of Ford design is unparalleled. Such manufacturing methods ensure a high degree of satisfactory performance over a long period of years. Ford Performance is the New Standard for Judging Automobiles The rapidity of get-away and acceleration of the New Ford is a by-word. Its endurance, which permits sustained driving at the higher speeds hour after hour, is little short of marvellous. The ease with which steep hills are climbed in high gear is equally as impressiveShifting gears, steering and handling the car under the most trying road conditions are exceptionally simple. 25 to 30 miles per gallon of gasoline and remarkably low oil consumption give a worthwhile operating economy. In city traffic and on country highways, the New Ford performs as well as and often better than considerably heavier and higher priced cars. It is absolutely without equal. By these marks of Ford performance other motor cars are being judged. It simply means that price is no longer the gauge of automobile quality. Ford Beauty Is More Than Skin 'Deep On the surface the New Ford Car is all that you want it to be. Beautiful low lines, harmonious colour combinations, sparkling nickel, sturdy steel spoked wheels and balloon tires all play their part in making this a car of graceful proportion and handsome appearance. But its real beauty is invisible. The quality of materials; careful workmanship; correctness of design; the things that really matter—these are the points in which the New Ford is exceptional. Windshield of shatterproof glass and a six brake system, fully enclosed, safeguard occupants in any emergency. Four efficient shock absorbers in conjunction with the best proved light car spring system, give matchless riding comfort. AH models are completely equipped to provide the ultimate in comfort, convenience and safety. THOROUGHLY BRITISH Wf— Auckland and Pukekolie: John W. Andrerw and Sons, Ltd. Auckland G. A. Haydon, Ltd. Cambridge Wilkinson and Co. Dargaville Smith and Bratjjey Hamilton Ford Sales and Service Helensville J. F. Lambert and Son Kawakawa 2X. G. Munro 0 AUTHORISED FORD DEALERS: Kaikolje Dalgety and Co., Ltd. Maungaturoto Maungaturoto Dairy Co., Ltd. Ohura K. Kallil Opotiki A. J. Anderson Papakura M. J. Dobbing Rotorua ....... Rotorua Ford Garage THOROUGHLY BRITISH Tauranga T. N. Christian and Co., Ltd, Te Aroha, Matamata and Thames D, McL. Wallace, Ltd. Te Kuiti Mackay and Jones, Ltd. Te Puke Bostock and Vercoe Whangarei Whangarei Engineering Co., Ltd. Warkworth Civil's Garage Whakatano Armstrong and Co.