PUBLICITY TANGLE

Sun (Auckland), Volume II, Issue 563, 16 January 1929, Page 8

PUBLICITY TANGLE

TWO OFFICES AT WORK MORE SOUTHERN GRIEVANCES (From Our Resident- Reporter) WELLINGTON, To-day. Unified control of the publicity work of the Dominion is advanced by travellers as the only solution of the difficulties which now constantly arise. At present there are two agencies working independently to bring the attractions of the Dominion before th, public overseas, and complaints that insufficient attention is being paid t 0 the South Island are constantly heard The latest is the statement of Sir John Findlay that a ten-days’ itiner ary in New Zealand, advertised in the Sydney Press, contains not a single South Island resort. The absurdity of the pi*'sent position is seen in tlie fact tliut while there is a Government Publicity Office in existence it has no control of Tourist Office advertising and no say in th e planning of campaigns to attract tourists to this country. It is a publicity office which is robbed of many of functions. At the same time, the Publicity Office claims that it has not ignore the South Island, that of the total or Government films, now being produrea at the rate of one a week, more "tor 50 per cent, is devoted to the SoutiIsland, while in publications designed by the office its policy is 55 per com for the South, 45 per cent, for th. North. lne It is likely that this matter will K. brought before the new Minister . Publicity, the Hon. W. B. Taverner bv Southern members of Parliament ’