TOURIST PUBLICITY
PRUNING KNIFE CUTS ADVERTISING
NO AUSTRALIAN CAMPAIGN I (From. Our Resident Reporter.) WELLINGTON, To-day. j Though it was announced some months ago that additional publicity' for New Zealand was to be arranged in Australia, this has not come about. Inquiries reveal the fact that the report of Mr. W. H. Messenger, head of the Government Publicity Office, who visited Australia to investigate the position there, has been pigeonholed, and that the money necessary to carry out his suggestions has not been voted. After announcements were made that the Dominion was to be widely advertised throughout the Australian States, which provide 60 per cent, of the tourists who visit this country, it appears that the Publicity Estimates fell a victim to the pruning knife. Thus the Australian campaign has never begun. The new Minister of Publicity, ‘ the Hon. W. B. Taverner, is to investigate the position. It will, however, be a month or more before he will be free to go into the question. Until then his time will be fully taken up with railway matters.
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Bibliographic details
Sun (Auckland), Volume II, Issue 556, 8 January 1929, Page 12
Word Count
177TOURIST PUBLICITY Sun (Auckland), Volume II, Issue 556, 8 January 1929, Page 12
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