NEWSPAPER’S ENTIRE SPACE
ADVERTISES COLUMBIA GRAMOPHONES The effectiveness and popularity of newspaper publicity was demonstrated in Sydney recently, when Columbia Gramophones (Australia), Ltd., following the lead of its parent company in London, which recently purchased the whole of the advertising columns of the London “Evening News,” arranged that the advertising columns of one issue of the “Telegraph Pictorial” should be occupied entirely with advertisements containing publicity for Columbia gramophones. The plan was carried out with the co-operation of such widely-known firms as A. Hordern and Sons, Marcus Clark, Ltd., Gowing Bros., W. H. Paling. Ltd., A. Saunders, etc 7, in the preparation of Columbiaised displays. The issue of December 3 carried Columbia announcements either wholly, or partly, throughout its allotted advertising spaces. Such enterprise as this marks an epic page in the history of the Australian Press.
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19281221.2.91
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Sun (Auckland), Volume II, Issue 543, 21 December 1928, Page 12
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137NEWSPAPER’S ENTIRE SPACE Sun (Auckland), Volume II, Issue 543, 21 December 1928, Page 12
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