Page 9 Advertisements Column 1

Sun (Auckland), Volume II, Issue 542, 20 December 1928, Page 9

Cup Time LADIES ! Buy your Hat for the Races at Averys what you save may win you a FORTUNE! Averys are Famous for their One-Price Millinery—--126 I Now on View —Exclusive Model Millinery and Coats Suitable for Race Wear | ♦ + AVERYS Ltd “Where the Good Hats and Coats Are ” Only Address: 154 QUEEN ST., Opp. Wyndhatn St. * * ,e WM m m fj m ****&*** Skirts Grow Longer in The Fulness of Fashion tm IKS ii is Fashion Time! The determination or the dress designer to break away from the straight, severe silhouette which has dominated the mode for so long is very evident in every costume which is destined for the smartest of summer race and other formal occasions. Skirts offer the greatest opportunity for displaying this trend. The first feature of importance is the almost universal concentration of fullness in one place, usually at one side, but quite often in the centre-front. Another important characteristic of the newest fashions is the irregular hem that dips down on one side, or else is longer in the back than the front. Curved girdles and bandings at the waistline or on the bodice are also calculated to lead the mode away from the straight line. However, the silhouette-waistline decisions may vary in the individual frocks, however the uneven hemline may dip and drip at its own sweet will, there is one unanimous fact about chic summer frocks, and that is that the hipline, in all and every sort of costume, must be fiat. This line, to be sure, like other things in life, may be subject to change,” but the fundamental silhouette is flat and figuredefining. HilHiilHiiliHiilißiliniiHHliinilill i mm m mm* Crepe-de-Chine Frocks Cut with shaped bodices and frilled ■kirts—these frocks are the very latest and as smart as fashion decrees, In shades of Scarlet, Lemon, Saxe, and Jade. 49'6 In small sizes only —have you a small figure? Model Frocks c range of ne latest French and English Model Frocks, —•enni .viuuei r i uav? harmingly cut and de igned Crepe-de-Chine Coats Featuring pleated, full and flared effects these Coats, in Navy and Black, are decidedly smart and fashionable. All are substantially reduced and are now only 5 GNS. Jumper Suits of An extensive range Jumper Suits, in Chenille, Milanese, and Knit Silk—all showing large reductions. Just and in Time for the Races Holiday Festivities — 5 per cent.—s/- in the £—Reduction OFF ALL MODEL GARMENTS! As a special holiday attraction wc are offering a range ot Silk Knitted Frocks, in plain and figured —a huge reduction on the original price, theso charming stocks. fai fwecit he FAIRWEATHERS, LTD--215 Queen Street, Auckland. The Smartest Women ar» Choosing their Summer Shoes at the Taylor Made Shoe Store. DAINTY SMARI SHOES Are Essential “Melba ” Displays the Loveliest Creations in Frocks for the Races and Summer Social Functions Choose your new Frock for Race Week and the Holidays from the wonderful selections awaiting you at the “Melba." Rack after rack of the latest and loveliest creations all especially imported for the Summer Season. GEORGETTE—The selection includes several exceptionally pretty Georgette Frocks, up to the minute in style. £7/15/Attractively priced CREPE DE CHlNE—There are also many Frocks in the popular Daintily designed. £5/15/Polka Dot Crepe de Chine. Flounced and flared—And only CREPE DE CHlNE—Dozens of gorgeous Crepe de Chine Frocks displayed, too, in all the loveliest shades. Pick your new Summer Afternoon Frock from this selection—--59/6 £4/4/- 69/6 RAYONS AND FUJI (Striped and Plain—Wide range of these ever popular Frocks - . 25/- 29/6 32/6 Striped Crepe de Chine STRIPED CREPE DE CHINE—We have just opened up a new parcel of beautiful striped Crepe de Chine Frocks—the very latest thing for motornig or seaside wear. All sizes. You must inspect them. 67/6 to Complete the Toilet for Ellerslie All the latest designs in all the preferred materials and shades are available at the most reasonable prices at the TAYLOR MADE SHOE STORES 113-115 QUEEN STREET (Opp. Shortland St.) Direct from the Fashion Centres of the World Distinctive, Charming, and Smart /■ *' FROCKS FOR THE RACES Now Showing at — MISS _ DIXON’S DOWNSTAIR SHOWBOOMS The Only Millinery and Gown Specialist in Queen Street 166 QUEEN ST. (OPP. HIS MAJESTY’S ARCADE) s at wimmmim mmmmM . m > %,/' 1 SSSB ’A.A £-<IM/J*- , Vt 5 * V--V mm Übl m JP, ■W m r m SB & mm m ssaw our®. 288 QUEEN STREET (Opposite Smith & Caughey), ust three doors from Wellesley St. AUCKLAND. Phone 41-631 To Grace the Lawn at Ellerslie Most race frocks this season will be created with soft lines, emphasis being placed on tiers, flounces, tunics and circular fullness. Two-piece and simulated two-piece frocks in lovely pastel shades, including peach, yellow and green, will appear in many delightful ways of dainty smartness. The circular movement is quite as evident in the skirt silhouette as the flat hipline, a flair for the flare, that will be observed at Kllerslie in dressy coats as well as in a multitude of daintv frocks. The coat and frock-skirt match, while the bodice may be two or three shades lighter. A widened coatsleeve appears in nearly all of these ensembles of the more dressy gown. Tlio hat and shoes must be carefully selected with this costume, and may match, either the light or the dark shades, but both should be the same in colour. = m - Printa are as certain a thing of chic for summer wear as the answer to a mathematical problem, and this dress of patterned crepe shows several smart new features, including the flat-tucked hipline and softly flaring jabot and skirt panel. Mrs Binns announces A Revolution and a Revelation in Permanent Hair Waving 2. MRS. BINNS once again directs the attention of ladies to the following outstanding features of the MacDonald No-Heater System:— I. Comfort to patrons the time is spent in pleasant and restful relaxation. The closeness of the wave to the scalp ensures maximum life of wave. All kinds of hair, including deepest dyed and white, successfully waved. The beauty of the wave never fails to excite favourable comment. \ 3. 4. MRS A. BINNS 18 Strand Arcade. TOILET SPECIALIST Rhone 42-302. I Simplicity ” Is Deflnedln Many of the Evening Frocks This Season This picture shows an evening gown of pink crepe de chine, with cross over bodice, having a pouching effect at waist. The skirt droops in points at side and the waist is finished by a very novel ostrich feather chou, the strands of which reach the skirt hem. s w 'xAorf_ n Net l XCL Celia has pleasure in announcing that the Second Annual Summer Sale is Now in Progress And offers an of securing attractive model frocks suitable for Race and Holiday Wear at greatly reduced prices. Exclusive gowns can be bought for as low as 3 gns. Every garment has been imported direct from Paris, Vienna, or London, and presents an attractive collection that no devotee of fashion cannot afford to miss. York Chambers, Victoria Street. PHONE 46-665. P-O. BOX 423. And at Christchurch and Paris.