Come to Milford for Labour Day

Sun (Auckland), Volume II, Issue 490, 20 October 1928, Page 14

Come to Milford for Labour Day

All roads will lead to Milford on Labour Day. From early morning until evening Auckland’s lovely beach will be crowded with a jostling crowd of happy humanity, holidaying over the water.

There are many holidays—but there Is only one Milford, and fathers and mothers with their families, imbued with the spirit of spring and freedom

from the harassing cares of workaday life, will drop their troubles behind them when they board the busy ferries that ply to and fro across the lovely Waitemata. A short, pleasant trip, across the water will be followed by a spin through the suburbs comfortably seated in North Shore Transport Co.’s buses, and before the holidaymakers realise It they will be deposited within a few yards of the yellow sands of Milford Beach. Those who travel by motor-car will be well provided for with parking spaces wherein they can place the humble “Lizzie” or the aristocratic Rolls-Royce. For those who choose- to court Neptune the Labour Day sun will shine its brightest, and such are the facilities of Milford that bathing costumes, towels, caps and sunshades can be bought on the spot. Delicious Milford ice-cream will cool the throats of the heated picnickers, and refreshments of every description are within a few yards of the beach. For the young people dancing and music will be available to lure them into the dreamy ecstasy of all the newest dances, while those who love the celluloid heroes will have an up-to-date picture theatre right at hand. All the joys of day and night will

be there —and all Auckland and his wife will be there. And then the romance of dusk at Milford! And the cool drive homeward in the buses, followed by the refreshing breeze from waters of Auckland/s harbour. And home. Truly, there are many beaches in New Zealand, but there is only one Milford.