EMPIRE PRODUCTS

Sun (Auckland), Volume II, Issue 482, 11 October 1928, Page 9

EMPIRE PRODUCTS

STIMULATING DEMAND IN " BRITAIN (Special to THE SUN) WELLINGTON, To-day. Investigations are now being conducted by the Department of Industries and Commerce into the advisability of conducting an Empire advertising campaign for the purpose of stimulating the demand for Empire products in Great Britain. Various organisations have urged this course upon the Government, and the latest suggestion is that the cost should be met by each Dominion contributing to a general fund. The work will be supplementary to that of the Empire Marketing Board, whic.h is engaged in fostering trade within the Empire, but its relation to the publicity work of the various Dominions, which is at present carried out in the Mother Country, has yet to be considered. The current Dominion campaigns are aimed at boosting the products of the particular portion of the Empire concerned. Another aspect of the situation which is receiving attention is the publicity work of the various New Zealand produce control boards. The difficulties created in many districts of the United Kingdom aris* from, constant use for many years cf produce from neighbouring Continental countries. It is hoped that a plan can be evolved which will pave the way toward a fuller acceptance of Empire products, and whict* will lead to a final breaking-down of the barriers erected against the “All Red” goods imported to the Motherland.