SALESMANSHIP

Sun (Auckland), Volume II, Issue 466, 22 September 1928, Page 8

SALESMANSHIP

THE QUIET CORNER.

(Written for THE SUN by the Rev. Charles Chandler, Assistant City Missioner.) Imparling the truths of religion to a man who is steeped in materialism, is about as hard as selling a fur coat to an African negro. He feels no need of it. The first step in successful salesmanship must be to create a desire in the mind of the “prospect” for the use of the article which is being offered. Convince a man that, he needs the article, then the sale is almost sure. Creating the need is the work of the pioneer in advertising. Thousands upon thousands of men and women who have lived during the centuries have acted as God’s advertising experts. They have been busy creating a desire in the heart of mankind for communion with his Creator. They have pointed to the heavens lit with stars, and to the garden decked with floivers, as samples of His handiwork. They have produced the unsolicited testimonials of inspired men and women, in all ages, who have left behind them a record, either in the Bible or in inspired literature, of their oxen tremendous need for the graciousness of God, and of the all-sufficiency of the Divine Presence. The greatest concern in the universe, nay, the universe itself, is God’s business. It is the business of creation —which is a ceaseless process. However indifferent men may be to the continual entreaties of God’s advertising men (who form an integral part of this going concern) there yet comes a tixne in the lives of us all, when xoe feel the need of that love “which passeth all understanding,’’ and of that strength ’gainst- which oxir sternest foe cannot prevail. Next Week: "WORRY.