Gramophone Company Books all Advertising Space in Newspaper
LONDON. September 6.
Newspaper advertising received a splendid tribute to-day when roughly 37 columns, every inch of display room in the “livening News,” a 16-page paper, was booked up by the Columbia Gramophone Company. In collaboration with big stores and other businesses, the company is contriving a series of lively, amusing texts and pictures interesting every - body. The ingenuity of the scheme is
apparent. The Columbia Conway. while describing gramophones and records, has retained the character and the pictorial characters of the advertisements usually occupying the space. The “Evening News" says that no other evening paper has ever been paid the compliment of. such extensive and joyous announcements. The paper asks: “\Vhat have the people to say now who a few years ago lamented, .- they imagined. that wireless would kill the gramophone?”
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19280920.2.93
Bibliographic details
Sun (Auckland), Volume II, Issue 464, 20 September 1928, Page 11
Word Count
140Gramophone Company Books all Advertising Space in Newspaper Sun (Auckland), Volume II, Issue 464, 20 September 1928, Page 11
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