SHROUDED CARS
NOVEL PROCESSION INTRODUCES NEW “PLYMOUTH” In introducing a new car to the public. motor firms are eager to pse a novel and striking method. Yesterday, the distributing firm in Auckland for Chrysler cars aroused the interest of people in Queen Street by a unique procession advertising a low-priced addition to the Chrysler makes. A motor truck headed the procession, bearing an uncased car, and it was followed by nine shrouded cars. The first one bore an interrogation sign, and each of the remainder was distinguished by one letter of the name “Plymouth.” Later, large numbers of people watched the new car in a demonstrate n on the Civic Square. The advertising method was essentially original and attracted keen attention.
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Bibliographic details
Sun (Auckland), Volume II, Issue 459, 14 September 1928, Page 13
Word Count
121SHROUDED CARS Sun (Auckland), Volume II, Issue 459, 14 September 1928, Page 13
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