Page 4 Advertisements Column 4

Sun (Auckland), Volume II, Issue 450, 4 September 1928, Page 4

“WASH” Don’t Scour Teeth! You Wouldn’t Scour the Piano Keys 'V7'OU would not use a grit cleaner on your ivory piano keys. You know what it would do to them. Ivory and teeth are first cousins made of the same basic substance. Every time you scratch, your teeth, you remove part of the surface. \ou can use Colgate’s Ribbon Dental Cream during a long lifetime without in the slightest degree injuring the delicate enamel of your teeth. Colgate’s “Washes’ and Polishes Doesn’t Scratch or Scour. Gritty, soapless tooth pastes may show “ quick results.” If you scoured away your skin, Nature could replace that. Silverware scoured with grit Comes out a Ribbon can also be restored if damaged, But Nature will not replace tooth enamel once it is worn away. It is better to use a safe dental cream now than suffer years of regret later on. The most trustworthy tooth cleanser for habitual use is one that offers the combined action of fine, nongritty precipitated chalk and pure soap. Thus, in Colgate’*, you get what modern science finds best. Its non-gritty precipitated chalk loosens clinging particles from the enamel. Pure and mild, its vegetable oil soap washes them away. Colgate’s cleans teeth thoroughly—no safe dentifrice does more. ’(0 1806 Lies flat on the Brush COLGATE’S RIBBON DENTAL CREAfr MAIL THIS COUPON TO-DAY! — 7 Colgate &. Co., P.O. Box 1393. WELLINGTON. Pleas© send me a free sample tube of Colgate's Kibbon rental Cream, for which I enclose 3d in stamps to cover packing and postage. Name Address C Truth in Advertising implies Honesty in Manufacture

Memorials THAT NEVER GROW OLD. Manufactured in Auckland hy McNAB, & MASON MONUMENT All MASONS, 10ft BTMOKDB STUNT. Satalegmee Tree. Phone 4«-4ftft.