Page 27 Advertisements Column 1

Sun (Auckland), Volume II, Issue 418, 1 September 1928, Page 27

Rustless Steel Lace Web supersedes perishable hessian. Double sprung at single sprung price. Rustless steel laths supersede perishable webbing. for LUXURIOUS EASE lACE 'WEB When your fire burns bright at the end of the day, take your ease in a Lace chair. ith open arms it receives you, gently embraces you. Sink back in it; rest in it; luxuriate in it. Probably you’ll fall asleep in it, for few can resist the soothing softness of Lace Web upholstery. for SPRINGY STRENGTH ' 3ACIE "WE® This is a close-up view of a piece of Lace Web. It’s made of fine springy steel wire, strong to carry your weight and to hold down coil springs in tension, elastic to give with every movement of your body. //’esifuiness ihaib LASTS /A CHAIR that will still be full of blessed restfulness a generation hence. A chair that won’t develop ups and downs and nobbly places in its seat, or knuckles in its back, in a lifetime of the hardest use. Yes, that’s the ideal chair. And now it’s here —the Lace Web Chair. The Secret of Long Life Lace Web’s a new woven fabric of rustless steel wire that is used to cover the springs in Lace Web upholstery. In ordinary upholstery hessian is used. And it’s not strong enough. How can mere hemp be expected to stand being ground between your weight and the wiry tops of steel springs'? All too soon it breaks, the springs come loose and make of your easy chair an instrument of torture. Now Lace Web holds the steel springs down with steel and keeps each one firmly in its place—for good No Stretching, No Sagging And that’s not all. The lower tier of springs in a Lace Web chair is supported on steel laths. In ordinary upholstery there’s cotton webbing here. Naturally, it stretches, and, the more it stretches, the more the seat of the chair or chesterfield must sag. Now those steel laths won’t stretch. It’s the principle of metal to metal, steel to steel, that makes Lace Web upholstery give you far more comfort for far more years than any other. AND Lace Web furniture costs you no more with two tiers of springs than ordinary upholstery with one tier. Only obtainable from COMPANY COM FOOT r Ml IJOC LIMITED (furniture porr Comfort The People’s Furnishing Warehouse KARANGAHAPE ROAD, AUCKLAND