Page 11 Advertisements Column 1

Sun (Auckland), Volume II, Issue 389, 25 June 1928, Page 11

* 9 It has been wisely stated that it is safest to ride in an INSURED cab. Every Black & White Cab is covered with a £4OOO insurance policy. 1 1 Clean as a new pin—not a speck of dust in a Black & White Cab. Every cab every morning is scoured in the good old-fashioned way—-with soap and water. mm - i 1 Reduction in fares The factor of “ increased production reducing prices ” enters just as much into the taxi-cab business as into manufacturing. It is the policy of Black & White Cabs to REDUCE fares whenever the increase in business so lowers the overhead costs as to permit a reduction. Although Black & White Cabs have been operating in Auckland for only five weeks, the public support has been so vigorous and the daily increase in business so great, that it is already possible for Black & White Cabs to announce their FIRST Reduction in fares. And it’s a hefty drop, too—A 30% REDUCTION—which means that Black & White Cab fares are Mow Lowest Meter Rates Auckland Five weeks ago the Black & White Cab service was introduced as the most efficient Cab service in the Dominion. At that time this was merely a statement. To-day it is a proven fact. Not until the Black & White Cabs came did you get such promptitude, such cab comfort, such courteous attention, such efficient cab organisation. That Black & White Cabs filled a long-felt want, is proved by their instantaneous public reception. And now you can enjoy the many exclusive and outstanding advantages of the Black & White Cab service at 30% reduced fares. The new Reduced Fares are now operating, so when you want a taxi-cab, hail a Black & White, or dial Forty Six Nine Hundred—Black & White headquarters. d mm - -Si\ isgtF*'**** mr Here’s a “ peep behind the scenes ” —a glimpse at the intricate telephone installed at Black & White Cab headquarters. A Black & White Cab is despatched to your call as promptly as the Fire Brigade answers an alarm. Don’t walk to a Black & White Stand. Phone for a Cab. You’ll save steps and time. Dial Forty Six Nine Hundred. Before a man can become a driver of a Black & White Cab he must pass a series of most exacting tests; he is literally put under a microscope. He must prove himself an expert driver; he has to pass a most searching medical test for physical fitness. He goes through two special mechanical tests to prove him capable of doing the right thing when faced with an emergency. His nervous reaction when driving is tested by fool-proof electrical instruments. To don the above uniform is to carry the Black & White Cab Company's guarantee of highest efficiency as a driver and integrity as a man. NEWTON RD. AUCKLAND