Page 5 Advertisements Column 4

Sun (Auckland), Volume II, Issue 372, 5 June 1928, Page 5

“WASH Don't Scour Teeth! You Wouldn’t Scour the Piano Keyt V7OU would not use a grit cleaner on your ivory piano keys. You know what it would do to them. Ivory and teeth are first cousins made of the same basic substance. Every time you scratch your teeth, you remove part of the surface. \ou can use Colgate’s Ribbon Dental Cream during a long lifetime without in the slightest degree injuring the delicate enamel of your teeth. Colgate’s “Washes” and Polishes Doesn’t Scratch or Scour. Gritty, soapless tooth pastes may show “ quick results.” If you scoured away your skin, Nature could replace that. Silverware scoured with grit can also be restored if damaged. But Nature will not replace tooth enamel once it is worn away. It is better to use a safe dental cream now than suffer years of regret later on. The most trustworthy tooth cleanser for habitual use is one that offers the combined action of fine, nongritty precipitated chalk and pure soap. Thus, in Colgate’s, you get what modern science finds best. Its non-gritty precipitated chalk ioosens clinging particles from the enamel. Pure and mild, its vegetable oil soap washes them away. Colgate’s cleans teeth thoroughly—no safe dentifrice does more. ofEst. 1806 MAIL THIS COUPON TO-DAY! Colgate & Co., Box 285, WELLINGTON. Please send me a free sample tnbe of Colgate’s Bibtson Dental Cream. Comes out a Ribbon Lies flat on the Brush Truth in Advertising implies Honesty in Manufacture

FRY’S CARTETS CUBE BLOCK CHOCOLATE Four Kinds Fruit and Nut Chocolate Delicious plain chocolate, mixed with juicy raisins and crisp almonds! Milk Chocolate Made with fresh milk from English farm*. Belgrave Chocolate Perfectly plain, plainly perfect a chocolate quite out of the ordinary! Valencia Chocolate Delightful milk chocolate made even more delightful with fruity raisins and choicest almondal