ART OF DISPLAY

Sun (Auckland), Volume II, Issue 362, 24 May 1928, Page 13

ART OF DISPLAY

found-the model HOME advertising exhibition Not a papier mache make-be-lieve affair, but a four-square home of solid brick with a full l,rder and dinner set in the din-ing-room. The furniture and equipment of the -model home” at the Advertising rMih’s Exhibition, now on view at the i oWB Hall, cost about £1,200, and the iterior decoration is an example of Perfect taste. long queue lined up to go through the house on Tuesday, and the serJicoß of a P°»ceman had to be obtained to provide an orderly viewing. The policeman also kept his sye on the splendid collection of silver plate Jnd cutlery provided by Walker and Hall, and valued at £4OO. A solid silver coffee set with black and silver is a tempting thing, and of the afternoon tea service of beaten silver, the tray alone is worth 95 guineas. X model hostess in a model gown, shoes and stockings provided by John Court, Ltd., greets the guests in the hail, where the host has hung the trophies of field and flood. The draw-ing-room and the dining-room are places of delight, and the bedroom is a svmphoy in green and petunia. The bathroom is u marvel of snowy cleanliness, and the kitchen represents the latest ideas on the olden problem of how to keep a man happy. Medici prints of old masters, of English and Continental schools, look down from the walls. They were provided by Ltd. The whole home is complete in every detail and any minute one expects the hostess to announce that “dinner is served.” POSTER ART But the house is only one feature of the exhibition which fills the Town Hall concert chamber and “Amberbrook" tea-room, and some of the corridors. There is a splendid display of poster art, including the work of the Goldfinch advertising studios, the pioneers in the modern and artisiio poster panel in New Zealand. An impressive poster by Goldfinch is a figure of a backwoodsman driving his axe at a forest giant. He is biasing the advertising trail.

Th<» “moving picture” and “advertising figure” competitions, for which abou: i‘7o in prizes are offered, were among entertainments provided last night. Charlie Chaplins, Jackie Coogans, other film stars and many wellknown figures which advertise manufactures paraded before the public and were voted upon. The competitions will be continued this evening. An array of photographs and paintings of Auckland are hung by the City Council and there is interesting evidence of the growth of the municipal body in documents, including an order paper of 18S1 which consisted of one page and one of 1928 which comprises 119 pages.