Modern Publicity Methods Praised

Sun (Auckland), Volume II, Issue 361, 23 May 1928, Page 13

Modern Publicity Methods Praised

ART AND ADVERTISING EXHIBITION LUNCHEON Several hundred goests attended the luncheon of the Auckland Advertising Club to-day, the occasion being the second day of the exhibition. The president, Mr. L. Alfred Eadv, introduced the main guests, who were: The Mayor, Mr. G. Baildon, Mr. J. W. Collins, secretary of the Department of Industries and Commerce; Mr. H. T. Merritt, president of the Chamber of Commerce; Cr. Ellen Melville, Mr. W. J. Holds worth, chairman of the Auckland Power Board; Mr. J. A. C. Allum, president of the Manufacturers’ Association; and Mr. A. E. Ford, manager of the Tramways; and Mr. J. S. Brigham, town clerk. Mr. Eady stated briefly the objects of the Advertising Club. He said the exhibition was evidence of the desire of the club to show to the people of Auckland the part which advertising played in building up the prosperity of the community. He asked who had n pt felt a “thrill of pride at the exhibits of the overseas Publicity Board and the photographs of the City Council showing the progress of the city. The display .was a sign of confidence in the future prosperity of Auckland, the Dominion, and of every individual citizen. ’I would like to congratulate the club on the splendid progress it has marie in 12 months,” said the Mayor. The fact that all the space available at the Town Hall has been taken spoke volumes; The principles of the exhibition seemed to be ‘first produce the goods, then advertise them properly.’ V isitors had already been surprised at the different kinds of goods which were made in Auckland and shown at the exhibition. “Occasionally the City Council was up against hoardings, but the posters had improved greatly and they were not the ‘eye-sore’ of a few years ago.” Instancing the advertising methods of the City Council the Mayor said that letters of appreciation of the “Municipal Record” had come from all parts of the world, including Russia, France, India, China, and U.S.A. Over £4,452 had been spent on advertising the- city in five years, and the City Council had also voted £SOO to the Advertising Club’s booklet shortly to be published. Mr. Collins outlined the work of the Overseas Publicity Board, saying that, in its present exhibit, it was trying to show the people of New Zealand what was being done abroad to advertise the country.