“POSITIVELY WONDERFUL”

Sun (Auckland), Volume II, Issue 358, 19 May 1928, Page 9

“POSITIVELY WONDERFUL”

ADVERTISING EXHIBITION WHAT THE PUBLIC WILL SEE Opening on Tuesday and continuing each afternoon and evening for the week, the Auckland Advertising Club’s exhibition, to be held in the Town Hall, is the most comprehensive and ambitious show held in the Dominion. For originality of appeal, magnificence of display, wealtli of colour and diversity of attraction, the exhibition will transcend anything of its kind yet offered for the people's education and entertainment. The opening ceremony will be performed by the Hon. J. A. Young. Minister of Health. The function is timed for 2 p.in. on Tuesday. Thereafter the exhibition will be open daily from 12 noon to 10 p.m., with the exception of Saturday, when the public will be admitted at 10 o'clock in the morning until 10 in the evening. The whole purpose of the exhibition, states Mr. L. A. Eudy r chairman of the management committee, is to convey to the general public the significance of advertising as a modern force in the promotion of prosperity both of the nation and the Empire. It is the aim of the promoters to bring home in a popular way the truth that advertising is one of the greatest educational powers of modern times. The Advertising Club feels that in view of the existing unemployment the present is a most opportune time to disseminate the message of advertising in its relation to prosperity. REAL BU N6ALOWS Of a bewildering number of striking attractions perhaps the most outstanding will be the five-roomed bungalow. It is to be built in record time —a real house of bricks and mortar—and of the finest construction and most modern furnishing. To be erected by the Fletcher Construction Co.. Ltd., its building wall begin at 1 a.m. on Monday morning and will be “ready for occupation” at. 9 o’clock on Tuesday morning. It will be furnished in the record time of three hours by Andrews and Clark. Ltd., with the exquisite art practised by that firm. The last word in design will be the work of Smith and Smith, Ltd. In the main hall are featured displays of advertising methods by leading publicity concerns. Among those exhibiting are the Government departments of overseas publicity, and the tourist and railway sections. Prominent railway companies of Great Britain will display examples of their artistic poster work. The gal- | lery of the main hall will be termed the “People’s Art Gallery.” On view here will be the most wonderful specimens of some of the world’s most famous poster artists, depicting ever' conceivable subject. Here will be felt an appeal to Empire sentiment. TEMPTATION ROW The various aisles and streets have been given characteristic names. Some of these include Advertising Avenue. Publicity Parade, Industry Lane and, most alluring, Temptation Row. In this street will be seen a dazzling display of shop windows, the merits of which will be the subject of a popular ballot. Xot the least entertaining aspect will be competitions for characterisations of screen celebrities and portrayals of well-known advertising firms. Large entries have been received, and many more are coming forward. Entries now close on Tuesday morning. Ballot arrangements for the public voting on the competitions and the posters are complete. A daily paper is to be issued by the club as a means for setting forth the attractions of the show. An a.r of gaiety will be provided by band music. Positively wonderful.” remarked Mi . ! Eady. referring to the support given by the whole business community.