Page 12 Advertisements Column 2

Sun (Auckland), Volume II, Issue 356, 17 May 1928, Page 12

■ "Oh a h mSm Hi# ii A BLACK AND WHITE CAB 2700 cabs of this make are used in the city of Chicago alone. Ready for you to ring up 46-900. On the -wall you see part of the wonderful electric map described ia the column alongside. m m most commences m Eight, space, modern equipment the efficient Black and White office. *' The Most Efficient !’* It is a lot to claim, but we believe it's a fact And we think that most of the people of Wellington, where Black and White have been running for two years now, would say " the most efficient,” too. Black and White Cabs aimed at efficiency from the very start, not merely efficiency in getting passengers, but in giving value—service. And so, when you ring up for a Black and White Cab you get service from the very start. You set an organisation in motion which makes it as sure as fate that the cab you order will be where you want it, when you want it punctual to the minute. “ Absolute Promptitude !” There’s another big claim. And it’s made possible by an elaborate telephone system, the like of which no other taxi-cab service in New Zealand possesses. At Black and White headquarters we have our own exchange, and in that exchange is a big map of Auckland, electrically connected with every Black and White stand in the city. As soon as a Black and White cab parks on any stand, a.point of light springs up on the map, and remains there until the cab leaves. So, when you ring up 46-900 the operator who answers you can see exactly what stands have cabs available, and which of them is nearest to you. And she calls that stand instantly and sends a cab on its way to you with absolute promptitude. “ The Driver?'’ Black and White drivers are absolutely efficient. Any man who aspires to wear the Black and White uniform must first prove, by our tests, that he is not only a skilled chauffeur, but temperamentally suited to be a cab-driver. And he must be more than an efficient driver. He must be efficient in character—efficient as a man. “Arid the Cab ?” Well, Black and White Cabs are built solely and specially for taxi work—they are not cab bodies built on ordinary car chassis. They are the smartest, the safest, the most reliable cabs in the world. When you have ridden in one, you’ll agree they're the most comfortable in Auckland. And when you know them and their drivers well enough, we’re sure you’ll say, ** Black and White is the most efficient Taxi Service,” too. e «• • Okie of the Black and White Cab Company's corps of picked men the smartly - uniformed cab - drivers in the Dominion. CABS LTD NEWTON RD. AUCKLAND oial Forty-Six, Nine Hundred rr PHONE n 46900