“KNOCKING” A COMPETITOR

Sun (Auckland), Volume II, Issue 342, 1 May 1928, Page 7

“KNOCKING” A COMPETITOR

THERE ARE NO “DUD” CARS NOW The dangers of too thoroughly deprecating competitive models was well illustrated in an Auckland motor showroom the other day. A possible buyer was looking over a new car, and in an absent moment said that he rather favoured a certain light car. The salesman thereupon took the man out and showed him an old model of that make, explaining all its defects and weak points, and really in comparison with the shining piece of perfection inside the old car was pretty bad. He also said that the newest model was even worse. However, the man was not so easily put off and thought he had better hear the other side first. He found then that the model he had been shown was three years old. and that in the meantime this firm had immensely improved its product. Needless to say, he did not go back to the first garage. The immense resources in both machinery and finance behind the big motor factories overseas ensures that every model is an immense improvement on the last. Competition is so keen that for a manufacturer to bring out a new car that is .not as good or better than everything else on the market is to jeopardise his whole fortune. No manufacturer would dare take the risk, so the public can be positive that the days of “dud” cars are gone—those factories have been weeded out and every model is as strong, reliable and up-to-date as it can possibly be.