Page 5 Advertisements Column 1

Sun (Auckland), Volume II, Issue 329, 14 April 1928, Page 5

The Best Motor Story of the Year (*^sciken from the cjTLmmal IBook of the iHudsonSssex 'Towinsj Economy EC6NOMY. Both Essex and the Camel typify economy. The camel’s light on water —the Essex is light on fuel, and that’s more important in a motor car. Essex new motor with its higher compression gives increased benzine mileage. GJlapid Acceleration COMFOR-I. You’ll positively purr with content at the comfort of the new Essex interiors.. No other car at this price has pleated and domed moquette upholstery. Ipngpr Ifre 1 Ur Comport NO VIBRATION There’s really nothing fishy about Essex lack of vibration. A heavier crankshaft, larger bearings and 20 lb. heavier flywheel assembly, in addition to the Super-Six Principle of balance, make Essex' as nearly vibrationless as a car can be. LONGER LIFE. About the omy way Essex resembles an elephant is in its long life and strength. Larger bearings, a heavier crankshaft and flywheel assembly, the rugged chassis and bodies reinforced with brackets are some of the things that give Essex such long life. FLEXBILITY OF POWER. As the Cobra exemplifies flexible power in the animal world, so Essex does likewise in the motor world. Quick to. start and quick to stop, easy to steer, the new Essex is as nimble in traflic and as easily controlled as any other car made, irrespective of price. X: A Lorrwressum / c flexibility oP fpower LONGER BODY. Wc don’t know what advantage it is to a daschhund to have a longer body, but we know that the longer body of the 1928 Essex is a great advantage to those who drive it or tide in it. HIGH COMPRESSION. The pouter pigeon’s "high-com-pression” chest makes it outstanding amopgst birds. Essex high compression anti-knock motor makes it outstanding amongst cars—that’s .what you’re interested in. A m Li',, 'TasitivelSraking EASY STEERING. An eel has got nothing on Essex for turning smoothly and silkily. The worm and tooth disc steering mechanism of the 1928 Essex is smooth and strong, and of a type used only in Hudson and other higher priced cars. ij 7:3,9} LEG AND HEAD ROOM. It’s hardly likely you’ll ever have a giraffe in your new Essex, but you’ll probably have some sixfooters. Still, there’s 'ample room fo? either in the larger ne, Essex bodies. RAPID ACCELERATION. No greyhound ever got off its mark any faster than Essex. The new and improved Super-Six engine makes for rapid acceleration! s &fower POWER. Lion-hearted, Essex laughs at the steepest hills. It’s all in the exclusive Super-Six high-com-pression anti-knock motor which Essex shares only with Hudson. JVa Vibration BETTER CLIMBER. We wouldn’t care to say that the new Essex could go anywhere a mountain goat could. But we’ll say the new Essex will go to more outlandish places than most other cars * will, mi It’s the increased cubic capacity that makes Essex a better climber. ce BALANCE. The balance of the flamingo is one of nature’s secrets, but there is no secret about Essex balance. The exclusive Super-Six principle makes the Essex (and Hudson) motor the most in the industry to-day. / smootnness ier Climber SMOOTHNESS. Smooth as a bird on the wing—the 1928 Essex. It’s the SuperSix engine and Essex exclusive springing system that give this. Also the springing system makes sidesway almost impossible. V u former J&octy SILENT RUNNING The new Essex is very much like a panther in its silent running, but no panther we’ve heard of has a high-compression antiknock motor, heavier crankshaft, larger bearings and enclosed valve mechanism, like the Essex has. Of course, we wouldn’t be A Silent POSITIVE BRAKING. When a mule stops, it stops positively. So does the new Essex, th€ only difference is, Essex will start again when you want it to. The new Essex has Bendix 4-wheel brakes, fully enclosed and protected from dirt and water. H r; mss , \ Variant i, lz?o/ COOL. Luckily you don't have to go in the water like a crocodile to keep the new Essex cool. The larger cellular type radiator with its increased cooling surface takes care of that. GRACE AND BEAUTY. The gazelle is noted for its grace and beauty—and so’s the new Essex. But an Essex is much more useful and you can buy them in showrooms all over the country from £295. brace. and73eautij ' and here are More Improvements ! Costly aluminium alloy pistons, giving smooth motor operation — Four point suspension—-Circulating splash lubricating system —Ventilated Crankcase —Radiator Shutters for regulating temperature — Roller Valve Tappets —Heavier steel steering wheel, covered with hard rubber —Adjustable steering column—2l candlepower Parabeam headlamps —Light, horn and throttle controls on steering wheel — Positive thief-proof distributor lock—Generously oversize tyres —- Low swung bodies—Chain type front end drive—Single disc clutch operating in oil bath—Semi-floating rear axle, with banjo-type housing Hotchkiss drive—Motometer, benzine gauge, oil gauge, ammeter and speedometer, all on dashboard—specially designed interior fittings —Saddle lamps—Classic ornament on radiator cap — all these new improvements go to make the 1928 Essex at the old low prices more than ever the greatest value on four wheels. Sub-Agents: Kaikohe, V. F. Eisenhut. Whangarei, Wylie Motors. Pukekohe, Piggott Motors. Kaitaia, Star Garage. THE DOMINION MOTORS, LIMITED • lt>6 ALBERT STREET (Near Town Hall) AUCKLAND Also at HAMILTON. WANGANUI, NEW PLYMOUTH. HAWERA. PALMERSTON NORTH, WELLINGTON, CHRISTCHURCH, AND TIMARU. Sub-Agents: Sub-Agents: Sub-Agents : Sub-Agents: Papakura, D. M. S. Jamieson. Tauranga, Nicholls Bros. & Holmand and Te Awamutu, Salter & Co. «Vhakatane, Head & Ward. Thames, Gordon Mincher. Beckett. Rotorua, C. Kusabs. Hikurangi, J. Hamilton. Wahiku, Boarering and Thomson, Mqrrinsville, Martins Motors, Ltd. Te Kuiti, Te Kuiti Motor & Radio Co. Otahuhu, S. Geagen. Sub- Agents: Otorohanga, Burrell & Son. Taumarunui, Taumanmoi Maim. Opotiki, Holman Sc Beckett. Te Poke, J. Burberry. Putarara, J. M. Spear-