Page 7 Advertisements Column 2

Sun (Auckland), Volume II, Issue 318, 31 March 1928, Page 7

' qMouy . fempomyypremises muM almost opposite §\LE«r Salvaged furniture Presenting our genuine fandnmdc A I Ml m s A T7iis is yirst and foremost a carpet announcement. Yet it must be remembered that we have positively amazing bargains in all departments. Quite a considerable quantity of the stock is going at Half Price. a Guaranteed genuine Handwoven Indian Carpets, all wool pile, wonderful colours. 9ft. X 6ft. -£4/19/6 ioft.xßft. -£7/19/6 10ft. 6in. x 9ft. £B/7/6 12ft. X 9ft. - £9/12/6 We have a further statement to make. Owing to the restricted space in our temporary premises we have not, up to the present, been able to show carpets larger than 12 x 9. We are now showing the larger sizes at prices at least l-3rd less than usual, BRITISH SEAMLESS AXMINSTER SQUARES (all new patterns)13ft. 6in. x 9ft. £24/10/NOW £9/17/6 £lO/17/6 £ll/19/6 £l4/10/12ft. x 10ft. 6in. 13ft. 6in. x 10ft. 6in. 13ft. 6in. x 12ft. 15ft. x 12ft. BRITISH WILTON CARPETS—12ft. x lift. 31n. .. £l2/19/6 13ft. 6in. x lift. 3in. .. £l4/10/15ft. x lift. 3in. £ls/10/Understand that we have both of these makes in all sizes. ‘I, the designer of this announcement, am writing it also . When called in by Tonson Garlick I was so impressed by what I saw that (having expressed myself, honestly and sincerely 1 trust), the Manager insisted that I write just what I had said. I protested that I WAS NOT A PROFESSIONAL ADVERTISEMENT COPY WRITER, but he over-ruled this objection by declaring that, being of the artistic profession, and understanding design and handcraft, I was the proper person to make a statement (very nice of him). “My first impression was that they were distinctive (that is, the general effect gave that feeling), but what was more important, possessed distinction of the right quality . On analylis I found the strongest appeal to be their artistic quality, the result of the hand-made touch, as distinct from the machine-made article. Now those of you who imagine an article to be better when made by machine are over-riding certain maxims of Art which, even if not understood, should certainly be respected. Yes, they have that particular feeling of Craft which brands the possessor as a person of good taste. Being a designer, the designs interested me greatly . I considered the uppermost a beautiful thing, but was amazed at the chaste and wonderfully proportioned patterns of others in the pile. In short, they are of Indian design, executed by Indians. “The colour interested me by its soft inviting quality —some are bright, but never garish—they are all in perfect taste they look right, and that is because they are suited to the purpose. The luscious pile about jin long, contributed in no small measure to their thoroughly satisfying promise of Comfort and Enjoyment. “I think that is about all. I naturally leave certain points to the Manager, who undoubtedly understands them better than I.” We have a few further words to add to that which the designer has said. It is unnecessary to comment at length concerning the quality —it is exceptionally good—but we would like to say that we bought well with this line, and you are going to get the benefit. Difficult to believe, we know, but look at the prices! crONSONXARUCK "m S T Y ffSESTTHI LIMITED / A. r* /• PORT .Tl efumiture YfJ*: for Comfort