Page 4 Advertisements Column 4

Sun (Auckland), Volume II, Issue 311, 23 March 1928, Page 4

“WASH Don't Scour Teeth! You Wouldn’t Scour tlie Piano Keys X7"OU would not use a grit cleaner on your ivory piano keys. You know what it would do to them Ivory and teeth are first cousins—made of the same basic substance. Every time you scratch your teeth, you remove part of the surface. \ oil can use Colgate’s Ribbon Dental Cream during a long lifetime without in the slightest degree injuring the delicate enamel of your teeth. Colgate’s “Washes” and Polishes —Doesn’t Scratch or Scour. Gritty, soapless tooth pastes may show “ quick results.” If you scoured away your skin, Nature could replace that. Silverware scoured with grit can also be restored if damaged, But Nature will not replace tooth enamel once it is worn away. It is better to use a safe dental cream now than suffer years of regret later on. The most trustworthy tooth cleanser for habitual use is one that offers the combined action of fine, nongritty precipitated chalk and pure soap. Thus, in Colgate’s, you get what modern science finds best. Its non-gritty precipitated chalk loosens clinging particles from the enamel. Pure and mild, its vegetable oil soap washes them away. Colgate’s cleans teeth thoroughly—no safe dentifrice does more. '■O Off*** •6 Est. 1806 Cottles out a Ribbon Lies flat on the Brush Truth in Advertising implies Honesty in Manufacture

For a clear, fresh complexion, take Sulfarilla Tablets—a combination of Sulphur, Sarsaparilla and other bloodpurifying: ingredients. Is 6d a box at all chemists. *

Get it To-day/ -use it every morning/ w ©®(MP ©©©S@BC Preserves and Polishes 100 Shines in evevi/jetin For Ladies’ Shoes of ANY COLOUR, there is nothing to compare with WHITE e SHOE CREAM Tan. Chestnd Black "As scon as it touches the leather the shine appears ” Packed in 6d. and 9d. Tube*, and I/- Pat*-