MORE CARS AT LESS COST
INCREASED EFFICIENCY “Increased manufacturing efficiency,'’ is the answer given, by Mr. B. II Cram, America’s leading motor authority, to the question: ‘‘How can makers offer better cars at the same or lower prices and still show a profit?” “It is quite evident,” he says, “that with greatly improved products, selling at the same prices as the old models, that the unit profit to the manufacturer would be much less than previously unless something was done to reduce costs. “This something is now being done in practically every automotive plant. And its answer is again given in the Ford announcement that production facilities have been increased to a point where it will be possible to build 12,000 cars a day instead of the previously average level of 7,500 units a day. “This increased production is possible through a new manufacturing efficiency that has been developed.
Based on the economics that are thereby effected, it is possible to hold the price of the product to practically • the same levels and still have little or no change in unit profit. “Other manufacturers are working, on the same theory.”
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Bibliographic details
Sun (Auckland), Volume I, Issue 302, 13 March 1928, Page 6
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190MORE CARS AT LESS COST Sun (Auckland), Volume I, Issue 302, 13 March 1928, Page 6
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