MAJESTIC

Sun (Auckland), Volume I, Issue 299, 9 March 1928, Page 15

MAJESTIC

“FUN IN THE CLOUDS” Another real Majestic laughter campaign :is being organised at the Majestic Theatre commencing to-clay, the management acting on the advice that a laughter campaign should be held at regular intervals. A campaign must always wage war against something. It is quite clear that the laughter campaign must wage war against gloom, misery and depression. Cynics and pessimists must be converted into merry laugh-makers. Grumbles and groans must be vanquished by jokes and frolics take their place. Everything that makes for mirth and jollity will be introduced into the programme. Lois Moran and Edmund Lowe will be the chief fun makers appearing in “Fun in the Clouds” or “Publicty Madness.” The story itself was adapted from an original tale by Anita Loos. It deals with a fresh, garrulous, soap salesman, -whose ego is only surpassed by the daring of his advertising schemes. After being fired from one concern he worms his way into another cld-fashioned competitor, and from then cn things begin to move swiftly and humorously. Edmund Lowe plays Pete King, the salesman, and Lois Moran is Violet Henley. Others in the cast are Arthur Mousman as a- running representative of a credit clothing house, E. J. Ratclili'e as “Uncle” Elmer Henly, oldfashioned owner of the Henly Soap Company. James Gordon, as liis competitor, Bryon Munson as Violet’s other suitor, and Norman Peck as Wilbur, the high brow office boy. The second mirth-provoking film is “Slipping Wives,” starring Priscilla Dean and Herbert Rawlinson, two wellknown star comedians, and supported by several of the familiar Roach comedians. Miss Dean is cast in the amusing role of a wife who, on finding that she is losing her husband’s love, hires another man to make love to lier. Stan. Laurel causes much merriment as he appears as the paid lover. Then comes another laughter film, a highly diverting Aesop Fable, “House Cleaning.”

An attractive feature on the supporting programme is a beautiful Italian scenic film, “Romantic Alhambra.”

Last but not least on the pictorial programme is the Majestic Magazine, which includes among very notable scenes those of spectacular exhibitions of ice skating in Switzerland, Alsatian dog racing, scenes of a dense London fog, an ice-breaking ship at work, war tanks wrecking buildings, and for the special benefit of “Eve,” who is always .highly interested in fashions, is a short film showing the latest Parisian modes. Mr. J. Whiteford-Waugh and his orchestra will contribute generously to the evening’s enjoyment by rendering a delightful musical programme. A feature will be the flute and clarionet duets rendered by Mr. Frank Poore and Mr. J. McGregor, who will play “The Mad Scene” from “Lucia Di Lamand “Two Little Bullfinches” (King). The “Fantasia” on the opera, “Inquisitive Women” (Wolf-Fer-ari), “Suite Mignon” (Sibelius), “Norwegian Dances ” (Grieg), “Witches Dance ’ < MaeDowell), and selections from the musical comedy, "Mary.” “The Street Angel” is based on the play “Lady Gristiiinda,” by Moncktun Ho tie. The scenes of the picture are in the picturesque and little-known section of Italy in and around Naples. The atmosphere includes a one-ring travelling circus and a studio high among the roof-tops of Naples to add to the interest of the story. Janet Gaynor and Charles Farrell, the world-famous players of “Seventh Heaven,” are the stars,.