Page 7 Advertisements Column 1

Sun (Auckland), Volume I, Issue 293, 2 March 1928, Page 7

WASH Don't Scour Teeth! Aon Wouldn’t Scour the Piano Keys "\7"OU would not use a grit cleaner on your ivory piano keys. You know what it would do to them. Ivory and teeth are first cousins—made of the same basic substance. Every time you scratch your teeth, you remove part of the surface. \ou can use Colgate’s Ribbon Dental Cream during a long lifetime without in the slightest degree injuring the delicate enamel of your teeth. Colgate’s “Washes” and Polishes —Doesn't Scratch or Scour. Gritty, soapless tooth pastes may show “ quick results.” If you scour ed away your skin, Nature could replace that. Silverware scoured with grit can also be restored if damaged, But Nature will not replace tooth enamel once it is worn away. It is better to use a safe dental cream now than suffer years of regret later on. I'he most trustworthy tooth cleanser for habitual use is one that offers the combined action of fine, nongritty precipitated chalk and pure soap. Thus, in Colgate's, you get what modern science finds best. Its non-gritty precipitated chalk loosens clinging particles from the enamel. Pure and mild, its vegetable oil soap washes them away. Colgate’s cleans teeth thoroughly—no safe dentifrice does more. (6 Est. 1806 Comes out a Ribbon Lies flat on the Bru»h Truth in Advertising implies Honesty in Manufacture

Sk\\vS>SS £ £3 £5 <3 <5 <3 <3 <5 S> <^> ss s? <x <5 5 <3 $5 5 <5 55 £S <5 A $5 £5 5 $5 SS £5 55 5 £3 *SC2 V &c £}C3' C3CS C2 C3^2 23 C3C3 & 23^ C2 $3 £3^7 C 3 2357 23C 7 C 7 S^tv c? ft iQ^ Cjf\ &r 7=2 You know the stubborn road grip and hang on that made the Goodyear “All-Weather-Tread ** famous in every country of the world. You can now have that sure-footedness linked with the superior riding qualities of the finest balloon tyre ever made. You can have it with smooth running and with slower, longer and more even wear designed into it. You can have all these salient features, and many more, by fitting out with Goodyear Balloon Tyres built with SUPERTWIST and the new-type “All- Weather-Tread. ” Goodyear’s Greatest Tyre GO OD/YEAR “ Goodyear tubes are trustworthy—formed to fit the cover ’