Page 28 Advertisements Column 2

Sun (Auckland), Volume I, Issue 270, 4 February 1928, Page 28

WASH Don't Scour Teeth! You Wouldn't Scour the Piano Keys "V7'OU would not use a grit cleaner -*• on your ivory piano keys. You know what it would do to them. Ivory and teeth are first cousins—made of the same basic substance. Every time you scratch your teeth, you remove part of the surface. You can use Colgate's Ribbon Dental Cream during a long lifetime without in the slightest degree injuring the delicate enamel of your teeth. Colgate’s “Washes” and Polishes —Doesn't Scratch or Scour. Gritty, soapless tooth pastes may show “ quick results.” If you scoured away your skin, Nature could replace that. Silverware scoured with grit can also be restored if damaged, But Nature will not replace tooth enamel once it is worn awav. It is better to use a safe dental cream now than suffer years of regret later on. The most trustworthy tooth cleanser for habitual use is one that offers the combined action of fine, nongritty precipitated chalk and pure soap. Thus, in Colgate's, you get what modern science finds best. Its non-grittv precipitated chalk loosens clinging particles from the enamel. Pure and mild, its vegetable oil soap washes them away. Colgate's cleans teeth thoroughly—no safe dentifrice does more. >0 ■lf. ■n-J E-t. 1806 Comes out a Ribbon Lies flat on the Brush Truth in Advertising implies Honesty in Manufacture