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GENTLEMEN PREFER BLONDES’

PHOTOGRAPHIC PREFERENCE A blonde is a blonde if she’s a golden-blonde. This may not sound logical, yet nevertheless it is '‘photographically” correct. Anita Loos made the discovery for herself at the Paramount studio in Hollywood while interviewing candidates for the leading role of Lorelei Lee, in the picture to be made from her best-selling book, “Gentlemen Prefer Blondes.” One of the most likely candidates—a lovely girl with wavy light hair just tinged with gold—was given a screen test. When the film was screened, however, the girl was a brunette. Photographic experts on the staff came to the rescue. They explained that in the black and white record of photography, red shows up as black. If hair has red tones', it shows dark in the picture. To help the author the experts worked out a colour card of ten graduated shades of blonde hair, translated into their black'and white photographic equivalents. The first five shades are still blonde on the screen, the second five brunettes. Nearly 60 per cent, of all the blonde hair, it seems, shows up dark on the screen.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/SUNAK19280201.2.161.3

Bibliographic details

Sun (Auckland), Volume I, Issue 267, 1 February 1928, Page 16

Word Count
184

GENTLEMEN PREFER BLONDES’ Sun (Auckland), Volume I, Issue 267, 1 February 1928, Page 16

GENTLEMEN PREFER BLONDES’ Sun (Auckland), Volume I, Issue 267, 1 February 1928, Page 16

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