Solving the Problem of Christmas Gifts

Sun (Auckland), Volume I, Issue 234, 22 December 1927, Page 18

Solving the Problem of Christmas Gifts

JUVENILE SUGGESTIONS AUCKLAND SHOPS BUSY ' “Dear Santa Claus, —Would you kindly send me as follows: A sheath knife; a hundred-shot bee-bee gun; book called ‘With Rifle and Tommahawk’; a mouth organ; a watch; a six-chambered revolver and holster; a tennis racket; a scout’s knife; and a pair of ear-rings.’* The above communication which was addressed to the care of one of the big city establishments was probably actuated by the fact that at this time of the year a “Father Christmas’* is employed on the premises. Many of such are received every day, and they provide interesting reading, if only in the direction of providing an indication of the trend of the juvenile mind in regard to suitable Christmas gifts. By the same mail, a similar letter from a little girl served to show that even in the youngest members of the sex the eternal feminine is always predominant. Her alternative suggestions include a “manicure set, or a voile frock, or a nice book, or a pair of Charleston sandals.’* This year, stated the principal of one large retail concern, cheaper toys are being sought. In mechanical toys, which the elder boys express a preference for, a wide range of very fine toys is available. In most instances, however, gifts such as cricket bats, and other playing equipment calculated to give good service, are being obtained. USEFUL-GIFTS For adults utility gifts are in strong demand this Christmas. Although the usual rush was a little later than usual in setting in, brisk business is now being reported by Auckland retailers. The demand, they state, is strongly in the direction of useful and cheaper gifts. What to buy her—or him, as the case might be, is an ever-occurring problem. This year the solution seems to lie in the direction of useful gifts, and at the glove, stocking and tie counters of the various establishments big business is being reported. At the jewellers preference is being given for useful little novelties and artistic ornaments of which an exceptionally large range is offering. Hardware establishments, crockery shops and chemists are all catering on a big scale for the gift season, and a good selection is by no means difficult*to* make.