USE ME. OR SHUT UP SHOP

Sun (Auckland), Volume I, Issue 226, 13 December 1927, Page 6

USE ME. OR SHUT UP SHOP

WHAT MOTORS MEAN TO BUSINESS “The automotive industry is the world’s finest business romance. There is nothing comparable to it.” Thus the “Dunlop Bulletin.” Not only has it created an industry of worldwide proportions, providing employment for countless hordes of people, but it has rejuvenated many industries that were at a standstill or moving ahead with a laboured inertia. It continued: “No other industry has had so short a period of adolescence. And the amazing thing is that although it has penetrated the four corners of the globe, it has only ‘warmed up’ for the brilliant industrial marathon ahead. “In the business world, the automobile has practically revolutionised methods of merchandising. Its flexibility enables the salesman to cover a larger territory, and work it more intensively; he spins over the roads, making more calls in a day than he could formerly in a week.' “One man to-day does the work that formerly required three or four -—does »t faster and better. ■“This is only one of a thousand ways in which the automobile is transforming business by building a finer efficiency. “Its challenge to-day to the business man is ‘Use me or shut up shop.’ Its place in the agricultural industry has become tremendously important in the life of the country. “The motor truck is being used more and more to transport farm products to market, and at such time as will enable the farmer to command top prides. The automobile provides him with the means of quick communication with the city, and his family have all the advantages and recreations of the city, 1 with the added joys of an uncrowded j environment.” “While it is impossible to catalogue the new forces that are impinging on the old-established j business order, it i s safe to say that non© is so comprehensive as the automobile.”