GALLERY OF POSTERS

Sun (Auckland), Volume I, Issue 224, 10 December 1927, Page 13

GALLERY OF POSTERS

DOMINION’S PRODUCTS IN COLOURED DISPLAY ART AND INDUSTRY (From Our Resident Reporter.) WELLINGTON, To-day. Tlie office of his Majesty’s Trade Commissioner for New Zealand resembles an aft gallery, for Mr. L. B. Beale has received by the- week’s mail from Home a large collection of artistic posters from the Empire Marketing Board. These posters are in many colours and contain some beautiful lithographed pictures-. They are exhibited in Britain to exhort the people to buy British fruit and other food, and their pleasing designs and arresting lines should be very effective in centres of large population when displayed to the best advantage. “The Wealth and Strength of New Zealand” is cleverly depicted on one huge sheet which has some interesting pictures of the Dominion’s primary industries, and the slogan is ‘ Buy to-day her mutton and lamb, butter, cheese and apples.”

A big coloured map of the world holds one’s attention for the manner in which it identifies the various units of. the British Empire and their different products and, although from the cartographical point of view it would make a schoolmaster fume if drawn by one of its pupils, it indicates the main Empire trade routes in a very simple and straightforward way. A beautiful rosy , apple with a circumferenc of several, feet almost makes tlie mouth water, and underneath it the public of Britain is told, “When it'was winter here it was summer in Australia and New Zealand, and the fruits have been ripened ready for you to eat them to-day. Try them!” The Duke and Duchess of York figure prominently on some sheets, it large basket of all kinds of fruit from every Dominion and colony is depicted elsewhere and in the background of “A typical. New Zealand Butter Factory” can be seen the mighty Mount Egmont.' Some, of the pictures., are of outstanding merit. The country store, for instance, is quite a study, and it is not until its beauty has fixed the attention for several moments does one realise that every packet and basket in the quaint old shop contains Empire products of some kind or other. Another fine colour picture illustrates the Empire’s copra supplies. The posters are being specially displayed for the benefit of Mr. L. C. M. S. Amery, the Dominions’ Secretary, who will return to Wellington from the South Island within a few days. Mr. Amery, of course, is chairman of the Empire Marketing'Board, and he will be interested to see what his colleagues have been doing while he has been away.