Page 10 Advertisements Column 3

Sun (Auckland), Volume I, Issue 194, 5 November 1927, Page 10

Here's an example of a jingle—- “ The Sun’s early rising W rumour , But Pall Malls keep him in . hu 0 f* *wf r \ t-L X \ V coM^nr/o/v/ / / I What you have to do Write the best two-line jingle you can to express the ideas given in these two lines:— “ Old Sol now has an early call, What cares he —he smokes Pall Mall.” Write plainly in ink and enclose an empty *‘ io ” Pall Mall tin with each attempt. You can send one attempt with a io tin. two attempts with a 20 tin or five with a 50 tin. and ten with a 100 tin. Attempts must be addressed to “ Pall Mall,” Box 108. Auckland, and judging will he carried out by J. Ilott, Ltd., Advertising Agents. Wellington, whose decisions will be final. Be sure to send your name and full address. All attempts must be posted so that they will be received NO T ' LATER T I-I A N SATURDAY, NOVEMBER 26th. You can send as many attempts as you like. a ■pE-YAH-OO," yawned Old Sol. rubbing his eyes and tumblM ing out of bed, half blinking in his own light—as yet still dim. “ This early rising stunt's all right for young Sidey and those other chaps, but if they were as old as I they wouldn't be so dashed .” He broke off as he caught sight of a box of Pall Malls he'd left lying on a convenient cloud, and the next minute he was contentedly blowing out smoke enough to make the astronomers think he was Indulging in an eclipse out of season. But a friendly breeze soon cleared the fog away and Sol, quite charmed out of his ill-humour, popped up over the horizon, shining his very brightest. “After all,” he said to himself “ I suppose those fellows are paying me a lolly fine compliment by going to all that trouble to get my light for another couple of hours. I think I'll give 'em a prize for a little jingle or something. Pall Malls ought to come m somewhere, too. “ If it hadn’t been for them I mightn't have looked at it like this. Let me see—l have it—- " Old Sol non’ has an early call, But what cares he he smokes Pall Mall.” “ That’ll do fine. I’ll put this in their papers. I'll offer a First Prize of £lO, a Second of £3, and a Third of £l. with 20 consolation prizes each of a Tin of 20 Pall Mall Virginia Cigarettes to smokers who make the best jingle to beat that. Now, then, you earthlings, have a shot at it.’ ’ And with a sly wink at the austere moon (wfco doisn’t approve of smoking) Old Sol set out on his long journey into the West. The correct pronunciation of “ Pall Mall ” is “ Pell Mell,” but for the purpose of this jingle competition either of the three following pronunciations will be accepted—- “ Pell Mell,” “ Pawl Mawl,” “ Pal Mai.” oirmtau4 Every tin contains an actual photograph of a famous Cinema Star. Pall Mall VIRGINIA CIGARETTES Packed in Tins—lo for 9d.—20 for 1/6. Also in Tins of 50 and 100. Plain or Cork-Tipped. Master Agents for Mew Zealand: CARO & JERRAT LTD., 11-13 Wyndham Street, AUCKLAND

FEEL YOUNG AGAIN!—BY TAKING MARSHALL’S FOSPHERINE Do you ever wonder how that chap i of 00 keeps so fit and youthful—how j he has regained youth? "Marshall’s” j is the answer. Don’t be a grumpy old bear. No j matter how old you are—a man’s as old as he feels. Old age is not a license for grumpiness and discontent- ! ment. Enjoy life and help others to ! do likewise! The vigour and energy ! of adolescence is not lost to you be- i cause you are ageing. Try a six-sided i carton of Marshall’s Eospherine— I it will fix the nerves. This wonder- ! ful tonic is indeed the elixir of life. Ask your chemist or storekeeper for - the six-sided carton—loo doses for 1 -s 6d. If unable to obtain easilv write the proprietors, A. and W. Baxter, of ! Baxter’s Lung Preserver, Christchurch.—7.