POPULARISING RADIO

Sun (Auckland), Volume I, Issue 193, 4 November 1927, Page 13

POPULARISING RADIO

CAMPAIGN IN SOUTH

CARNIVAL WEEK OPENED A campaign has just been cornmenced by the Radio Broadcasting Company to popularise broadcasting and to increase the number of ‘'listeners- in. This week 3,000 copies of the “New Zealand Radio Record” are being mailed to farmers in the Canterbury district together with a postcard which outlines the essential value of radio to the man on the land, both for its entertainment value and the weather and market reports. A further 1,000 copies are being mailed each week to farmers throughout'the country. The campaign at present being conducted in Canterbury is in conjunction with the Christchurch Carnival week, which commences to-morrow. 3YA will begin to broadcast every morning at 8 o’clock and will give news, racing prospects and music for half an hour. At 11.30 the station will be on the air again with relayed descriptions of the day’s racing. From 5.30 to 6.30 usual children’s session will be broadcast, followed by an hour’s dinner music, during which the next day’s racing will be discussed. The evening concert will continue until 10 or 11 o’clock. Racing events will be described by the company’s official announcer, Mr. A. R. Allardyce, and a woman announcer will describe the dresses seen on the lawn. The whole of these transmissions will be rebroadcast by the Wellington station, 2YA, and it is expected that I.YA will also relay portions, either direct from Christchurch or ds relayed by 2YA. __