New Zealand Abroad

Sun (Auckland), Volume I, Issue 190, 1 November 1927, Page 16

New Zealand Abroad

j GOVERNMENT REALISES j | IMPORTANCE OF PUB- I | LICITY ABROAD THROUGH i j MEDIUM OF THE CAMERA ! 1 i

ADVERTISING THE DOMINION fpHE New Zealand Government A at last appears to realise the enormous value of moving picture publicity abroad. A large assembly at the Majestic Theatre this morning, at the invitation of the Auckland Advertising Club, in conjunction with the Government Publicity Office, was delighted with a special screening of New Zealand films.

The city of Auckland, and adjacent areas, play an important part in these pictures. Though the views of the city proper are somewhat disappointing—it would appear that street scenes have been emphasised to the detriment of more attractive angles of the city—there is one magnificent film of yachting on the Waitemata, which could hardly be equalled in any other part of the world. In no other city in New Zealand is such gopd use made of its harbour for sport and pleasure purposes at at Auckland. There are. for instance, particularly enjoyable glimpses of Kawau, historic island home of Sir George Grev, and the rendevous for modern yachtsmen. Under the heading of industrial, the film depicting the dairying activities of our Ijttle country, which was responsible last year for sending £10,000,000 worth of butter to the Motherland, was excellent. This type of film should do more to encourage possible settlers with a little capital than any other. In vivid contrast were the hot pools at Whakarewarewa to the snow-clad slopes of Mount Cook. A smiling Maori maiden, replete in ancestral garb, and carrying a Japanese umbrella, is seen showing visitors the wonders of Whaka. At Mount Cook the winter sports are in full swing New Zealand’s fiordland is hard to beat. Mitre Peak, rearing his head above the fleecy clouds that would hide his majesty in Milford Sound, is a sight that no New Zealander can forget. The titles throughout—an important point—were uniformly attractive. An innovation in the form of a New Zealand news film was also screened. More could be done in this respect. Though we see many Australian gazettes in this country, seldom or never do Australians see one of ours.