“PUBLICITY STUNT”

Sun (Auckland), Volume I, Issue 146, 10 September 1927, Page 1

“PUBLICITY STUNT”

empire broadcasting

premature attempts

BRITISH CORPORATION PEEVED

press Association.—Copyright Reel. 933 am ' LONDON, Friday. The British Broadcasting Corp.jr«tion, in an official announcement on Empire broadcasting, deores the present unfortunate exploitation of a publicity stunt, fl ving if a wholly artificial importance.

Yimittedly the recent test was un-ml-factory and irregular. Direct reception was available merely to a Jilted number of experimenters. Tie corporation points out that the problem of effective Empire broadcasting Is the linking of the systems to benefit the general public rather that th e provision of the sporadic technical entertainment of a few amateurs. The proposals so v igorously advocated in certain quarters were d«Bnitelv inimical to success. The .—oration refuses to undertake the broadcasts till it is possible to give same minimum guarantee of reasonable service. There must be some min'mum of ingredient, reliability, continuity, intelligibility and quality. It was hoped shortly to enable the Hay orally to address his 400,000,000 subjects throughout the world, but it woud be no advantage to the Empire ,■ (pis resulted in a fiasco. A new series of experiments would be conducted in October. —A. and N.Z.

The "publicity stunt ’ alluded to is nrobably the Emp.re broadcasts of Mr. Wald Marcuse, a London merchant.