PICTURES ARE USEFUL
SERVING GOOD PURPOSE WAR-STRICKEN FRANCE Sidney R. Kent, general manager of Lasky-Famous Players Corporation, had to go out of his own country to find insight into the genuine usefulness of motion pictures. In a talk before the Associated Motion Picture Advertisers in New York recently, he told of an interesting experience in the town of Lille. France. It -was after the war, and not more than half a dozen buildings with roofs were standing in Lille. Brick factories had been established and all day long the women of the town laboured, many of them trudging along in harness like animals. Work in the factories and rehabilitation of their property occupied every moment of the day. In the evening these women, worn from their work, gathered in a disused stable and enjoyed the thrill of motion pictures. “I was proud that night,” Kent said, “for the picture was Paramount’s ‘City of Silent Men.’ All through warstricken Europe the same useful service was being rendered by movies.”
Motion pictures, he believes, cannot be a purely commercial enterprise. Only in the extent to which they serve will the movie producers meet repayment.
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Sun (Auckland), Volume I, Issue 146, 10 September 1927, Page 23 (Supplement)
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192PICTURES ARE USEFUL Sun (Auckland), Volume I, Issue 146, 10 September 1927, Page 23 (Supplement)
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