Page 22 Advertisements Column 2

Sun (Auckland), Volume I, Issue 140, 3 September 1927, Page 22

IT’S NEW rsiii iTr ::' in All But the Name The NEW EDISON Phonograph is new from start to finish. It is not merely revised or improved—it is new in principle—in design, and in playing quality. It does not reproduce music; it recreates music, and it is years ahead of any other instrument. These are the features of the NEW EDISON: There are no needles to change. The motor runs continuously for hours. The sound arm moves across the face of the record of its own volition —thus preventing the wear on the grooves caused by the old method. The records are unbreakable. Records play for twenty-four and forty minutes. The everlasting diamond point does not injure the records, which can be truly said to last a lifetime. Edison records will not wear out. Eminent critics and others have failed to distinguish instrument from artist in side-by-side tests And yet the NEW EDISON costs no more than an ordinary Phonograph. Call and Hear it Any Time WADE & Co., Ltd. (The Record House) 41 Karangahape Rd., Auckland

One of the greatest advantages of our offer of extended credit—“THE MAPLE WAV of home furnishing—is the faot that it determines your buying power by your earning power, not by the amount of ready cash at your disposal— a fact which enables you to select just the class of furniture you consider most desirable, instead of “making do” with unattractive goods, simply because they are cheap. IT T S EASY TO PAY THE MAPLE WAY. THE furnishing CO. 5 and 7 Karangahape RcL