Page 18 Advertisements Column 5

Sun (Auckland), Volume I, Issue 122, 13 August 1927, Page 18

A NEW AND WONDERFUL HELPER FOR HOUSEWIVES

AND ALL WHO HANG OUT CLOTHES IN THE OPEN AIR TO DRY. We have just received from London advice that we are appointed Sole Agents by the great Atlas Milling and General Engineering Co., Ltd., Birmingham, England, of their great invention which lias revolutionised the old worn-out way of the wooden clothes pegs and their disappointing and exasperating way of splitting in halves or, in a strong wind, of carrying away and letting the clothes fall to the ground, bringing tears and anger to the poor laundress, who has to wash her clothes again after the copper fire has gone out as many as 2 or 3 times. All this is ended for those who are wise enough to buy this great revolutioniser, which is made of galvanised iron and will last for ever. It grips the clothes? with a spring like a BULLDOG, and, like the dog, will never let go its grip. Clothes cannot be torn, as apart from the grip being perfectly smooth, a piece of strong material is attached to the teeth of the grip, which enfolds with a mother’s tenderness, clothes entrusted to its faithful, if mechanical, care. It is absolutely impossible for the peg to be blown from the line as it has a safety grip of anchor-strong quality and, like all things British, has a completeness °t design and endurance i which gives it with care a century-old life'. Once bought, no more peg buying for the rest of your life. Being a patent, it is necessarily slightly dearer than the wooden fakes, but the Atlas Co., Ltd., have had to pay enormous royalties of thousands of pounds to the inventor, during the many years of success since it was first introduced to a thankful public in England and other European States, and other parts of the world, including America—that land of inventive geniuses. The patentee of this wonderful article is a loyal British subject we are glad to know—a London man, who has received several hundreds of thousands in royalties, we are informed. The invention was brought to our notice some time ago by a representative of the Atlas : Co., Ltd., who offered us the Sole Agency, a condition only obtained on our guaranteeing a preliminary order for 10,000,000 clips. This meant the risking of many thousands of our capital, but we could plainly see that in all human probability we should, in tho near future, have to repeat this huge order many times, feeling certain that the people of New Zealand would be at least as wise as their fellows in the rest of the world and buy promptly when the great opportunity came their way. Our town and city travellers will call upon every store in the three islands as soon as they can get round, and store proprietors will be wise to give their initial orders at once when called upon, as it is anticipated that the quantity available when the steamer arrives will (though enormous) prove far too small to till all orders. In this case purchasers may remain assured that their orders will be executed in sequence of receipt as far as the shipment may last. At present we only hold a very limited quantity of samples, and all stores or private individuals desiring any before our Travellers reach them, should write direct to us, when (as far as those in our hands last out), a single sample will be posted to any person applying for'them at the earliest moment possible after receipt of the request. Address, MANAGING DIRECTOR. THE STANDARD AGENCY, LTD.. CIVIC SQUARE, AUCKLAND. The public are advised to frequently in quire from their storekeeper if tin •‘Victor Grips” have arrived, so as t< avoid disappointment.