MERGER RUMOURED
W. C. DURANT’S SCHEME Formation of another big- motor cor'.h ration, on the lines of General Motors, is foreshadowed in America. Consolidated Motors, Ltd., is the title Loosen, and the man behind the title is W. C. Durant, chief of Durant A otors. Which independent companies are t) join in his amalgamation he has not announced, but he states that the Rugby Six will be the nucleus around which the organisation will be built. Declaring that “the name Durant shall stand for something better than a football in Wall Street,” he has stressed his intention to make all other interests subversive to the motor business by resigning from the directorates of a bank and half a dozen companies.
Durant is one of the biggest motor men in the American industry, and his experience has been gained in many schools of business.
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Sun (Auckland), Volume 1, Issue 112, 2 August 1927, Page 11
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143MERGER RUMOURED Sun (Auckland), Volume 1, Issue 112, 2 August 1927, Page 11
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