Winter Show’s Success

Sun (Auckland), Volume 1, Issue 109, 29 July 1927, Page 7

Winter Show’s Success

Distinct Advance on Other Years New Exhibits Add to Interest TO-MORROW the Winter Exhibition closes down so it * behoves those who have not yet explored its variety of interests to do so.

W E have had congratulations from all sides,” said Mr. J. Finlay, manager of the Exhibition, to-day. It’s been a distinct advance on previous years. And that’s what we wish to do—to take a step forward each year. We have had numerous applications for an extension, but that’s not possible.” INTEREST INCREASED The days have not diminished the interest of exhibits. They might rather be said to have increased the educational value of the show. Among the stalls none has created greater interest than the rare fish exhibited. There has been added to-day an elephant fish, the first captured in New Zealand waters since IS9T. It is a species of shark with a beautiful frosted white skin. Another queer fish added to-day is a “ratstail.” SCHOOL CHILDREN’S TREAT Yesterday the usual crowd of children was present. From 21 schools 2,143 children poured in in the morning and afternoon. The admission receipts yesterday amounted to £322, bringing the total to date up to £2,758. To-night Highland and national dancing will be on in the theatre, which has been crowded to capacity every evening so far. The entertainment for the closing night to-morrow will be provided by Miss Beresford’s pupils.

SUPER ORANGE DRINK

PATENTED N.Z. MACHINES INVENTIONS OF DISTINCTION TALK WITH MR. NICHOLLS

Now that orange drinks have come into favour because of the known healthful benefits of citrus juices, it is time to reveal to the public the story of enterprise which has led to the establishment of Nicholls’s famous orange drink, of which visitors to shed 9 at the Winter Show are evincing keen appreciation. ENGINEERING EXPERII ENCE Born in Falmouth, Cornwall, Mr. J. H. Nicholls started out as a lad with a love of the sea, and with notions of seeing the world. With a bent for engineering the young Cornishman was soon crossing the oceans and revelling in all the incidentals of his peregrinations. He saw service down the engine-room of many of the biggest liners afloat across the Atlantic between Great Britain and America, and also with the Chellew line of steam€‘rs plying from Cardiff to the Far East. During these voyages the vigorous young engineer conjured up visions of putting his knowledge and experience to the test on land. A ready pair of hands and a keener initiative to create things—the ideal inventive qualities—found scope for development ashore, where there is over a field for practical enterprise. Haying “knocked about,” but, with his eyes wide open, young Nicholls soon saw openings for applying his energy. Happily. New Zealand was richer for the advent of this, another of the many hardy “Cousin Jack” representatives, who have found this country worthy of adoption. ENCOURAGING SUCCESS The first work to which Mr. Nicliolls directed liis efforts was the making of an insulation that would reduce the condensation in connection with steam pipes and the like. He soon won through to success. Selling the patent and rights to Messrs Harvey. Fulton and Hill, brokers, of Napier, the inventor netted* £1,500. the new owners afterwards receiving an offer from America for £15,000 for the rights. More than ever satisfied that New • ealand, which has long enjoyed a world-wide reputation for inventions, was a land of opportunity, Mr. Nicholl.. decided to go abroad in search of further development ideas from which he might progressively profit. He searched America, Canada, England and Australia, and came back to God’s Own Country well prepared to resume his fertile activities. He noted that in America and Australia there was an insistent public demand for the juice of orange as a beverage, ana his investigations brought him into touch kwith various orange-growers of America and Australia, and manufacturers of advertising machines suitable to use in conjunction with the production of the increasingly popular fruit drink mentioned. ALL ADVERTISING MEDIUM However, Mr. Nicholls observed that all the machines before the public with the exception of one which visibly made a small demonstrative supply—were —and still are—mere advertising mechanisms which operate, roll, revolve and rotate oranges to create sales of the beverage which is sold from stocked supplies under the counter. The inventor refused all offers of these machines and resolved to evolve a machine of his own with which he could treat the oranges in a more effective manner for the production of a highclass pure drink. There were ceitain difficulties which had to be overcome, if possible. pne was to make the (

drink from oranges, avoiding the use of fruit in any way tainted or bad. Mr. Nicholls made a study of the fruit and beverage in all its aspects, and discovered that the pith between the outside skin of the orange and the active fruit had certain well-known health-giving properties owing to the turpentine content. If over-used it made the

drink bad, but in its proper proportion the orange drink is given a pleasant flavour and attested medical values. Exhaustive practice and analyses brought the Nicholls drink to perfection.

Never once has Mr. Nicholls said or suggested that his publicity machine, which openly manipulates the fruit, makes the beautiful drink he is able to purvey to the people. The big coloured machine, like all others, is essentially an advertising device with original apparatus. What he did was to design and make a separate patent milling machine which is used in crushing the oranges for the supnly, which is drawn from his own patented strong fool-proof pump. This records per meter every glass of drink served. No individual number is checked by the meter until clearly and cleanly drawn, when it automatically releases and registers. The lever, once pulled a short way, will not go back. The filling of the tank and the locking of the cabinet is a simple matter. This pump is widely recognised its the best for liquid dispensing on the market, and the inventor has had many inquiries—personal and otherwise —and offers from England, America and Canada for the patent rights. Such an equipment for the making of a superb orange drink, approved by the Public Health Department, is worthy of more than fleeting approbation. SOUTH SEAS EXHIBITION TRIBUTE That Nicholls’s orange drink is destined to become a pre-eminent beverage was indicated at the recent New Zealand and South Seas International Exhibition, where it was first introduced. The book in which visitors were invited to make comments is full of commendations, and not without some very whimsical and amusing remarks, always associated with such volumes. “Delicious,” “refreshing,” “superlative,” “the wonder thirst quencher,” “out on its own,” "paramount,” “kapai,” “tiinest fruit drink ever tasted,” “better than Speights or D.C.L.”, “nothing to beat it,” “bonzo,” “tres bon,” and “stunner,” are but very few of the adjectives—slang and otherwise—and adjectival phrases and sentences. .But the critiques of some of the travelled people are outstanding. One tourist wrote that, in his opinion, it was the best drink on the market, and he had taken orange drinks in America and Great Britain. “Having travelled the world this is the best drink for human consumption 1 have ever known,” and “ . . . while in California, tasted orange in all forms including juices and thought such drinks could not be made elsewhere. Am now satisfied that this is the best and most palatable drink anywhere,” are other tributes. AUCKLAND POPULARITY The popularity of Nicholls’s orange drink has rapidly increased, and in Auckland, despite competition, the Nicholls shops at 179 Queen Street ahd 41a Karangahape Road have enjoyed a never-ending stream of patrons. Mr. Nicholls says he notices that many people are cultivating the beneficial habit of taking at least one Nicholls orange drink a day. The great point to be remembered is that Nicholls’s orange drinks are produced from New Zealand invented plant, prepared on an exclusive New Zealand formula with fresh oranges crushed daily, and not from any imported pulp. Hence the maker is under no obligation to other interests. Mr. Nicholls deserves credit and whole-hearted support for pioneering work, that stands, additionally, for an industry, of special plant manufacture of the Nicholls advertising orange display machine, the Nicholls meter fool-proof pump, and the Nicholls patented orange mill, which combine to give the public a super-orange drink and cause the spending of New Zealand money within New Zealand for the Dominion’s benefit. EXPLOITATION PROPOSALS It is now proposed to establish this service on national lines, but Mr. Nicliolls shortly intends going to Australia, and from there to Egypt. Other fields will be exploited later. In the mean-

time the proprietor is prepared to ini mediately enter into negotiations fo the manufacture and installation of th' plant in New Zealand. Suburban o country business men interested an invited to the stand at the show, when ! full information is supplied and thmachines can be seen in operation, j Success has not spoilt this cheery i optimistic inventor, who has otlie. ! patent ideas which may interest TTevi j Zealand when the time, like the frui | he mills, is ripe.

HEALTH AND SUCCESS

IMPORTANT FOOD RELATIONSHIP POINTS FOR READERS Modern educated people who recognise the fact that health and happiness are largely influenced by the quality of our food, are always pleased to see increasing evidence of the good propaganda and service work of the Sanitarium Health Food Co., one of the finest organisations for public welfare established in Australia and New Zealand. The Sanitarium has a pretentious well-stocked stall to the left of the main entrance at the Winter Show—right opposite THE SUN stand. The great range of well-prepared natural foods which this firm manufactures and retails is displayed to advantage and is attracting wide interest. In addition to nutritious and well-known cereal and wholemeal lines, it is observed that particular prominence is given to Granose Biscuits, which now find a place in many homes. Nut foods and pastes, specially packed fruits, and grape juice drinks, and other health-giving products for body and brain, are among the edibles which the Sanitarium offers to the people, with confidence that these foods have the highest commendation of leading medical authorities. There is no doubt that in these times when there is too much tendency to meat consumption and to fancy or novelty foods, the restraining effect of the well-established Sanitarium Co., with its convincing experience and proven results, is very considerable. The necessity of bringing to the table natural foods, with their original properties

intact, should interest all who have the welfare of families in their hands. An up-to-date factory at Papanui (Christchurch) does good work, and the firm has branches throughout New Zealand. Grocers also stock Sanitarium lines, but the company is pleased to supply general particulars concerning its exclusive high-grade' foods. The samples being handed out at the show are appreciated. Opposite His Majesty’s Theatre*, Auckland, the Sanitarium shop is established, while upstairs is a commodious and well-appointed cafe, which is heartily recommended to residents and visitors who enjoy a pleasing and varied meal of nourishing food served up in most modern style. The many dishes on the daily menu represent a well-balanced diet. The cafe is open daily to 6.30 p.m., but is closed on Fridays at 4 p.m. until Monday "morning.