HOW COILARS ARE MADE
DEMONSTRATIONS AT THE SHOW The largest and the smallest collars ever made in New Zealand are exhibited at the stand of Messrs. Arch. Clark and Sons, four girls are employed in fashioning men’s soft and starched collars. The largest collar is not less than 2ft in length and Sin deep, and it was one of a number specially made for a Maori. Its tiny brother is only an inch high and but lliin round, or just large enough for a boy of seven. The little collar (or is it collarette?) was made for one of the midgets who visited a local theatre some years ago. Messrs. Clark also made a number of shirts for the same midget, but only ordinary shirts are displayed at the show. Few people realise how many intricate operations are necessary in the manufacture of a collar; but every process, except the cutting of the blanks and the laundry work, is fully
demonstrated, several electric sewing machines and irons being kept fully occupied.
New Zealand-made means wellmade. This applies particularly to Messrs. Clarks’s Zealandia collars, which are made in a well-lighted and airy Auckland factory employing nearly 200 work people. It has been proved by hundreds of users and by local laundries that the Zealandia prodLict lasts at least half as long again and with care has double the life of imported c'ollars.
There is a reason for this and it is that the manufacturers of Zealandia collars have studied New Zealand conditions and they use only the very best materials, specially suited to wash well in the Dominion’s water and to last longer in the local laundries operating under conditions different from those in the Old Country.
Hundreds of New Zealand men wear nothing else but Zealandia shirts, collars and pyjamas. Zealandia goods combine the latest styles with smart appearance and highest wearing quality. A full range of dress shirts, and poplin and lavisca coloured shirts is attractively displayed, and the stall is a centre of great interest for both men and women.
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19270723.2.128.11
Bibliographic details
Sun (Auckland), Volume 1, Issue 104, 23 July 1927, Page 21
Word Count
342HOW COILARS ARE MADE Sun (Auckland), Volume 1, Issue 104, 23 July 1927, Page 21
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