NOT GOOD FOR ART
RADIO AFFECTS CONCERTS ALMA GLUCK’S OPINION Broadcasting does not meet with the approval of Alma Gluck, the famous soprano, who arrived by the Aorangi yesterday afternoon to meet her husband, M. Efrem Zimbalist. IT is not good for either the artist or for art, she says, and has affected the attendance at concerts in America. Most of the great singers refuse to sing “on the air." Before wireless reached its present stage, an artist could . always be sure of a certain amount of support at a concert, but now that support is gradually dwindling because people can sit at home and listen to broadcast music—even if it is inferior. Madame realises that broadcast has its uses —for distributing news and information and speeches. But for art —no. Madame will never sing for listeners-in.
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19270620.2.69
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Sun (Auckland), Volume 1, Issue 75, 20 June 1927, Page 7
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137NOT GOOD FOR ART Sun (Auckland), Volume 1, Issue 75, 20 June 1927, Page 7
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