The Sun's Motor Service to Waikato and Rotorua

Sun (Auckland), Volume 1, Issue 64, 7 June 1927, Page 1

The S un' s Motor Service to Waikato and Rotorua

CITY EDITION WELCOMED TO meet extension of its circulation in the South THE * SUhi yesterday instituted a motor delivery service covering territory between Auckland and Rotorua. The cars leave Auckland at 3.35 p.m., reaching Hamilton at 6.40 p.m., Cambridge at 7.30 p.m., and Rotorua three hours later.

THE special service inaugurated through THE SUN’S enterprise has been arranged with Holden Bros., service car proprietors, of Rotorua, whose powerful and reliable Hudson cars are handled by drivers who know every inch of the roads. Burdened with the late city edition of THE SUN, the pioneer of the service left Auckland yesterday. Its passage through the semi-suburban southern townships gave those centres a last-minute news service which they at once appreciated. Pokeno, Mercer, Huntly, Ngaruawahia and Frankton share in the benefits of the quick distribution. From Hamilton, reached to schedule at 5:40 p.m., came the following telegram:— “Hamilton residents appreciate efforts of THE SUN in obtaining for them the best evening news service that has yet been inaugurated by a metropolitan paper, inasmuch that the final news of the day is delivered to them between 6.30 and 7 o’clock p.m. daily. Comment, we now get all of ’today’s news to-day.’ ” HAMILTON TO ROTORUA Having presented something quite new to Cambridge, namely the city edition of an evening newspaper by tea-time, the car was headed for Roto-

rua. The only trouble was on Ivitto’s Hill, in the Mamaku Bush, where chains were imperative over a 50yards stretch. This, and other minor delays of the initial trip, did not affect the time-table, and the final few miles saw the big Hudson approach Rotorua, at an easily maintained 50 miles per hour, to arrive 10 minutes ahead of the time-table. Picture patrons found the paper on sale when they came out of the theatre. Thus was a new- era commenced in Waikato and Rotorua newspaper history. Never before has Hamilton or Cambridge had the late edition of a city paper available on rising from dinner, and such a late edition or any other than a morning paper, has never previously reached Rotorua the same day. THE SUN’S enterprise also opens up new avenues of communication. It is now possible to motor by service car from Napier or Gisborne to Auckland in one day. THE SUN’S service leaves Rotorua at 4.15 p.m., reaching Auckland about 11. Opposite-way travellers may leave Auckland late in the afternoon, see something of Rotorua, and proceed to Napier or Gisborne. The advent of THE SUN in such a manner created an excellent impression.