BROADCASTING OUR ATTRACTIONS

Sun (Auckland), Volume 1, Issue 61, 3 June 1927, Page 9

BROADCASTING OUR ATTRACTIONS

LAST NIGHT’S ADDRESSES

The big broadcasting effort made bv the Community Tourist Committee last t 0 ndvertise the attractions of the Dominion was most successful. IT A broadcast the addresses and Australian stations relayed.

There s a wonderful future ahead of New Zealand.” said Mr. W. P Boyle Consul for the U.S.A.. in an address "and I am proud to assist in an active movement to help the tourist traffic here. America undoubtedly possesses some wonderful tourist attractions, and Aew Zealand is equally fortunate in its scenic grandeur and remarkable natural attractions. I am pleased to hear the Dominion is entering upon a movement to provide better accommodation facilities for tourists.” Mr. W. J. Holdsworth, chairman of the Auckland Power Board, said: “It only remains for the Government, the people and private enterprise to give tourists the accommodation they want and are willing to pay for, and then the tourist traffic will go ahead in leaps and bounds.” Mr. H. P. Caughey-, vice-president of the Auckland Chamber of Commerce, and Mr. W. J. Keyes also gave addresses on the natural and industrial resources of the country. Messages giving support to the broadcast innovation were received from all parts of New Zealand. Telegrams were read from the Prime Minister, Sir Harold Beauchamp. Sir Robert Stout, Sir George Fenwick, Mr. J. K. Archer, Mayor of Christchurch, and several chambers of commerce. In a special message, Mr. C. M. Croft, Canadian Trade Commissioner, said: “I am sure the present effort to stimulate the tourist traffic in New Zealand will meet with success. Your climate, thermal wonders, alpine scenery and game resources must lead to an increasing influx of sightseers and sportsmen. Every effort, toward the development of reciprocal visits will be welcomed by all Canadians, and will serve to strengthen the bonds now binding these two parts of the Empire.” Advice has been received that the reception in Australia was excellent and that the arrangements made with 3LO, Melbourne, for the giving of addresses to the Associated Press, were carried out. It is not yet known whether beam wireless messages were received in America and England. The success of the broadcasting effort was due, in no small measure, to Mr. E. Austin, the honorary organiser of the Community Tourist Committee.