EVERYBODY’S

Sun (Auckland), Volume 1, Issue 60, 2 June 1927, Page 15

EVERYBODY’S

“IT” TO-DAY After a successful run at the new e *f, ent rf hf ' ;itrc . the Paramount tilm “It." featuring Clara Bow, will be shown at Everybody's Theatre to-day. Those who are up on the contemporary reading won’t ha ve to be told that “It”' is the theory of sex magnetism which Elinor ■lyn has expounded, popularised and taade a topic of national prominence. Wherever people gather we hear the ‘ternal, “Do you know why she’s so Popular? She has ‘lt/ ” Those who’ve ls tened and wondered what it was „ ad about will be enlightened on seelnS Miss Bow’s first Paramount starring Production. In “It” Madame Glyn has explained her idea, via the medium of t f !* ? Creen - She lias taken two character ’«r° n f\ a >' out hful shopgirl the other, ♦u. * ea lthy employer. Then, investing vh Power °f “It” in the flapper we are how much power can \epSi lelded by a lady who bas “It.” say ’ Miss Bow wins the an P v f er heart - but is only after tho* x 5 ltln s wreck and rescue at sea CIt‘IT 4I " be ” are blissfully united. Beho T? e ? adg ’ er> the man who directed at tl Dam °ls' “The Campus Flirt.” was Morpr me 8' :i Phone for “It.” Antonio rolo tu P , ys opposite the star in a admirers! iS Sure ‘° wln hlm many