“WHAT PRICE GLORY”

Sun (Auckland), Volume 1, Issue 59, 1 June 1927, Page 15

“WHAT PRICE GLORY”

IN MAJESTIC AND STRAND For the first time in New Zealand’s screen history has appeared a picture which is “too big for one theatre.” It’s name is “What Price Glory,” and it has already proved itself in Britain and America, where the newspapers gave it the most glowing and enthusi-/ astic criticisms ever accorded to a picture. Conservative dramatic critics in the habit of sneering at pictures, have turned their aversion into admiration—all because they saw “W T hat Price Glory.” Wherever this leviathan of films has been shown there has not been any adverse criticism—all have bowed in admiration at the clever, irresistible comedy, the great human story, and the superb acting. Although “What Price Glory” is an American production, it is encouraging to know the stur “who has stolen the picture,” is a Britisher. His name is Victor McLaglen, a brawny South African, 6ft. 4in. tall, champion boxer, with a great war record. His acting is one of the most perfect things about this picture. It is he who makes the picture what it is.

The Majestic-Strand management has secured this gloriotis film achievement After reviewing it, the management decided that it was "too big for one theatre.” and resolved to make: an innovation, and show it at both the Majestic and Strand the same week. The Majestic is New Zealand’s largest theatre, and the Strand is one of the biggest. Therefore, this masterpiece will have a fititng presentation, and all Auckland will be enabled to see it. Three thousand five hundred (3.500) seats will be available for patrons to witness the first screening in Australasia of this mighty achievement. A gala opening performance has been specially arranged for the opening night at the Majestic. Mr. Jack Lumsdaine will act as host and master of ceremonies.

Patrons are advised to book seats at both theatres. Even 3,500 seats daily and nightly will not be enough for the crowds who will be longing to see this great comedy.