DR. FRANK CRANE’S DAILY EDITORIAL
HOOKS (Copyright , 1927.) J»E definite. You can't hang clothes in a closet unless you have something to hang them on. You have to provide hooks. Likewise: \ou can t get me to subscribe to your fund unless vou have some* thing definite to hang the subscription on. lon have to show me where the money is being used for an actual, worth-while purpose You can’t get me to hire you unless you have something to hang the employment on. lou have to show me something definite that you can do. iou can t sell me your automobile unless you have something to hang the sale on. You have to show me definite points of superioritv Vague reasons, airy arguments, general ideas, won't do Be definite. other day I talked with a college president who had raised something like a million dollars for his institution in a few vears Said he: I found out long ago that you have to have something to hang gifts on if you expect to get them. “ If you say, ‘ Teachum College Needs Monev,’ it goes right on needing money. “ Ba * u yo " say ’ ‘ Teachum College is building this Science building and needs this much money to complete it.—and show the plans and figures, the chances of success are infinitely higher.”
Oneapproach is trying to hang the coat on a wall without any hooks on it. The other has the definite hook right there. definhe 1 proposftionl the h °° kS UPan which the S ood things are hung are Be definite:
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19270504.2.183
Bibliographic details
Sun (Auckland), Volume 1, Issue 35, 4 May 1927, Page 16
Word Count
260DR. FRANK CRANE’S DAILY EDITORIAL Sun (Auckland), Volume 1, Issue 35, 4 May 1927, Page 16
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