Page 7 Advertisements Column 1

Stratford Evening Post, Volume XXXII, Issue 29, 30 December 1916, Page 7

BAZAAR TOY' BAZAAR TOY BAZAARTOY BAZAAR TOY BAZAAR -FISH POND, FISH POND, FISH POND, -FISH POND, FISH POND, BE BRITISH, BY SUPPORTING BRITISH INDUSTRY. J. R ,VETT FRUITERER AND CONFECTIONER Broadway, Stratford. Sole Agent for Wendell's Cider and Hop Beer, on draught. First-class liritisli and Colonial Confectionery stocked. LESTER BROS., CENTRAL STORE, MIDHIRST. Music Every Afternoon 3 to 5 p.m. Christmas Eve 7 to 10 p.m. 'PHONE 181 M. NSIST on Now Goods for Xmas Prel. Bents. The finest selection of Gold Brooches in Taranaki.—B. J. Peters, Jeweller. MOTHER with five children more L or less should become acquainted ;Wiih the <yalues in Children's wear, at Geo. T. Walters'. A MERRY XMAS. TO ALL. Book your orders now for Xmas. Fruit and Vegetables, and so save disappointment. A TRIAL SOLICITED. OPEN each evening \ till 9 p.m. this weok. See windows ar.d select.—B. J. Peters, Jeweller. ANNUAL BALANCE AND STOCKTAKING. R. HANNAH AND CO., BOOT STORES. CUSTOMERS are respectfully invited to settle All Overdue Accounts or arrange for payment of same by December 22nd. AV. LANDER, Manager. INDIVIDUALITY IS THE T HIEF OF RETROGRESSION AND IS CHIEFLY PORTRAY ED IN THE HAT YOU WEAR. 1 Rarely do two different types of men look well under the same style of Hat. This fact HILLOCK'S thoroughly appre- ; ciate,.. so have carefully selected such a variety of models that . you would he well advised to see "yourself under one or two of them before. deciding on your next Hat Purchase. 'BORSALINO MAKE, in soft shades, of light or dark greys, fawns,.browns, stone colour, ferra, or mole, 11s 6d, 12$ 60, 14* Sd. English'Velour 8s 6d, 12S 6d. A. H. HILLOCK COMPLETE OUTFITTER. TBtB KASH Broadway, Stratford Four Doors from Masters. Ltd,

Newspaper Advertisin<? 1 T one ot his recent lectures on advertising „l . given at Liverpool, Engkud, Thome Bnssell, of London, emphasised f + ronsrly b value of newspaper advertising. * "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.' .. ile illustrated the fact that iwientine advertising did not add to the cost of goods but secured a material reduction of price. Indeed, ,Ktbp-more, an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to / the public could never have been manufactured at all had 'it not be-n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of maix for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing ws» not true was good enough to prut into un adverrisement. i'he "l/Oiiiiueiuxal Review " points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a .field so vast and so complex that it j»rtVdfl rl.e most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch**" of s*>rvir« h<> • . me i- '-» hwng " GOOD MEAT! ' * ' THE BEST ! ; ; THE VERY BEST! BUTCHER, MIDHIRST. EGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. ORDER NOW. TO HELP THE MOTHERS AND •AVE THE BABIES. HE PLUNKET NURSE may be ..consulted at the Municipal ''-' '.:v :i »•' ' : Buildings EVOERY WEDNESDAY, at 8 p.m. Messages may be left at Mr EdIrards, Chemist. Free to all. A TI m ROTTER, CARRIER AND COAL MERCHAN'I (New Zealand and Colonial Carrying Co.) AGENCD3S EVERYWHERE Goods forwarded promptly and 01 moderate charges. COAL.—Only best quality PUK*. MIRO and TAUPIRI HouPehold Co» stocked. ORDERS left at Mr A. J. Davey'* Empire promptly attended to. BUTTER - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrapper* at the "Stratford Post" Job Printing