Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 99, 23 November 1916, Page 7

TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING A LI. DAY ON THURSDAY’S Ai DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan-. - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, JRongora. Good grazing at New Plymouth free. TO stand the season at the Count., Stables, Stratford, the Trotting Stallion, GENERAL JOU BERT, By Commander (Rothschild —Cffie) out of Rosa Bloom (Foulshot—Punri General Joubert is a rich bay horse, .standing 16.il in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which ho has demonstrated by winning many important races in good time at Auckland. Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season; £4 4s, payable before January Ist, 1917. For further particulars apply to TERMS—£4 10s. Further particulars apply J. BOND, Gill Street, New Plymouth. Mare). H. JONES, County Stables, Stratford.

can •be • made -with • • • EDMOMD6 BAKIIKPOWMB CHRISTMAS CAKE. ' .. 11b. batter, lib. currants, 11b. raisins, 11b. sultanas, Jib. saixed peel, Jib. almonds, 4 breakfastcups flour, 2 breakfastcops sugar, 10 eggs, 1 heaped teaspoon EDMONDS’ BAKING POWDER, wine glass brandy. Beat butter to a cream, add sugar, then eggs one by one unbeaten ; mix baking powder with flour, and put in, then fruit dredged with flour. Brandy. Cook 4i hours, moderate oven. Newspaper Advert! s ing 4 T one ot his recent lectures on advertising given at Liverpool, England, Thoic ; Bussell, of London, emphasised strongly t value of newspaper advertising. “The time,” he said, “whs ripe for a groa" extension of advertising, and newspaper advertising must always be the mainstay of public ity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured >a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualify Certain articles of great value to the P ll *'I'* 1 '* could never have been manufactured at all had it not be u that advertising ensured a sub large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised o> the wit of man for the sale of honest vu The great commercial discovery of the age was that Tt did not pay to advertise tb» goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present, day is the newspaper. Here is a field so vast and so complex that it fb*> most nareful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts m all branches of s«ryice b»ve come i* o bemg