Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 95, 18 November 1916, Page 7

TO stand the season at Ihe County Stables, Stratford, the Trotting Stallion, GENERAL JOUEERT, ‘ By Commander (Rothschild —Hffio) out of Rose Elcom (Foulshot —Pur:.! General Jdubert u rich bay horse, standing 15.3 in height, of great cour. j age and beautiful conformation; tlior- ' oughly ‘sound, and possesses groat j speed and stamina, winch he has de- , monstrated by winning many import- , ant races in good time at Auckland, I Wanganui, and elsewhere. As will be [ seen by bis pedigree, this horse possesses two of the greatest strains of • blood in Australia—viz.. Rothschild and Musket, i FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to i TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-GUN (18). Formosan - Wepuer. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. Further 1 particulars apply Butter - wrappers.—To Dairy Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Marc). H. JONES, County Stable*?, Stratford. J. BOND, Gill Street, New Plymouth.

A-Host* of • Chtj&tmaa • Jq/s can-be - made •with - • • • • O EJMIOMDS BAKIWPOWDER CHRISTMAS PLUM PUDDING. 41b flour (or 1J breakfastcups), 2 heaped teaspoonfula EDMONDS’ BAKING POWDER, 2ozs. bread crumbs, IJlbs. suet, 21bs. raisins, 11b. currants, lOozs. sugar, 2ozs. almonds, lib. mixed candied peel, salt and spice to taste. Mix ingredients well together and add six eggs well beaten, and three-quarters of a pint ; of milk ; divide into two, and. boil 8 hours, or four and boil 6 hours. Newspaper Advertising \ T one ot his recent lectures on Advertising driven at Liverpool, England, Thom' Russell, of London, emphasised strongly t' value of newspaper advertising. “The time,’’ he said, “was ripe for a grea J extension of advertising, and newspaper advertising must always be the mainstay of public s ity.” He illustrated the fact that scientific adver tising did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sal* large enough to warrant the putting down of ■the elaborate and very costly plants. Advertising was the cheapest method yet devised bv the wit of man for the sale of honest goods The great commercial discovery of the age waw that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough tc put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole array of specialists and expert* in all branches of service neve come i' : o being.”