Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 94, 17 November 1916, Page 7

10 stand the season at tho County Stables, Stratford, the Trotting Stallion, CENERAL JOUBCRT, By Commander (Roihscniid—Effie) out of Rose Bloom (Foulsliot— Purin Mare). General Joubert is u rich bay horse, standing 1*3.3 in height, of great courage and beautiful conformation; thoroughly, sound, and possesses great speed and stamina, which ho has demonstrated by winning many important races in good time at Auckland. Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of tho greatest strains of blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY'S AT DAVEY'S STABLES, The Thoroughbred Horse, TOY-GUN (18). Formosan - Wopner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is tbe Sire of that smart spr/nter, \Rongora. Good grazing at New Plymouth free. v , | . TERMS—£4 10s. Further 'particulars apply J. BOND, Gill Now Plymouth. UTTER - WRAPPERS.—To Dairy , Farmers who make their own butter: Obtain your butter-wrappers at the "Stratford Post" Job Printing Office.

I. CHRISTMAS PLUM PUDDING. Jib flour (or 1$ breakfastcups), 2 heaped teaspoonfulß EDMONDS' BAKING POWDEE, 2ozs. bread crumbs, Hlbs. suet, 21bs. raisins, lib. currants, lOozs. sugar, 2ozs. almonds, lib. mixed candied peel, salt and spice to taste. Mix ingredients well together and add six eggs well beaten, and three-quarters of a pint of milk; divide into two, and. boil 8 hours, or four and boil 6 houre. 4 T one ot bis recent lecture on advertising given at Liverpool, Rowland, ThornRussell, of London, emphasised, strongly t value of newspaper adveiiimnir. 'The time," he said, "was ripe for a grea J extension of advertising, aid newspaper advertiKini? must always be the mainstay of public ii. 7." fie illustrated the fact that scientific advwr tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more, sell-uitarest compel led the manufacturer to keep up the quality Certain articles of great value to the pubiu could never have been manufactured at all had it not be -n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method vet devised by the wit of mai. for the sal« of honest floods. The groat commercial discovery of the ttg* was that it did not pay to advertise, unless tne goods advertised were honest #oods, wuile _ nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—"TTndoiibtedly the first and most potent advur Rising force of the present day is the newspaper. Here is a field so vast and so complex that it needs tn> most cnifful study of every varying, condition to accurately pstimjate its possibiliti* l *. and a whole army of specialists and all branclie* of service b»v# come i~~o being*